The Most Common Reasons Why People Unfollow a Twitter Account


Twitter is a microblogging social media platform founded in 2006. It allows users to send and receive short posts of up to 280 characters. These are called “tweets,” and they can contain a link, photo, or video. Jack Dorsey originally imagined Twitter as an SMS-based communication. He wanted him and his group of friends to keep up with what each other are doing through short status updates. On 21 March 2006, Jack made the first tweet – “just setting up my twttr.” The initial platform setup failed because Jack and his friends ended up paying high phone bills due to SMS charges. So, they redesigned the platform as Internet-based. In 2007, Twitter exploded through the 2007 South by Southwest (@sxsw) Interactive conference. The Twitter team had a huge presence on the said event and took advantage of it. More than 60,000 tweets were sent daily. Fast forward, Twitter now has 199 million daily active users with 500 million tweets sent daily. 

According to a digital marketing speaker Hong Kong, 75% of B2B marketers advertise their products on Twitter. Around 40% of users make a purchase after seeing a product or service on a tweet. As one of the top 3 social media apps in 2021, brands and businesses on Twitter should keep their Twitter follower counts going up. A social media agency Hong Kong has noted the most common reasons why people unfollow a Twitter account. Here’s a rundown to help you avoid such mistakes.

You Don’t Post Often Enough

Twitter is a social media platform where users go to find the latest news and trends. It is where they initiate conversations on viral content. This means that Twitter is a demanding platform for consistent tweets. If you don’t post enough, your Twitter followers may abandon you. It is highly recommended to post on Twitter a few times a day to continuously engage with your dedicated audience. Tweets have a short life shell. The best time to post on Twitter is between 9:00 AM to 1:00 PM.

You Post Too Often

Twitter demands constant posting daily, but people may unfollow your Twitter account if you post too often. The frequency of your posts on Twitter needs fine-tuning. If you post too much, your posts may look spammy, and people may unfollow you. The sweet spot is to tweet 3 to 6 times daily and spread it out within the whole day. 

You Only Post Ads or Sales

Twitter is an effective marketing platform. But just like other social media networks, people will distrust and leave you if you are too pushy to get sales. Don’t post only ads or sales on Twitter. Here are some post ideas to tweet:

  • An upcoming endorsement, event, product launch, or testimonials can excite your followers. Better yet, pin the tweet for better visibility. You may also post a series of tweets as teasers.
  • Asking questions relevant to a brand is a great way to start a conversation and garner engagement. 
  • GIFs, quotes, or memes can go viral.
  • Promote your brand and educate your followers through blog post links.
  • Sharing promo codes during holiday seasons can boost engagement and sales.
  • Sharing visuals can catch your followers’ attention.
  • Tweet relevant industry news to make everyone informed.
  • A video marketing agency Hong Kong suggests that live-tweeting is a great way to generate real-time conversation and engagement.

You Never Respond

Your Twitter followers crave interaction. That is why Twitter is classified as a social media network. If you don’t respond to your user and have the habit of ignoring them, they will feel resentful and may unfollow your account. Twitter is two-way communication. If your followers ask a question, try your best to answer them quickly and sensitively. During holidays, send some greetings to make them feel valued. It may also help to send them promotional messages or updates from time to time. However, don’t do it too often to avoid being tagged as spam. If you see a relevant conversation among tweets, you may want to join and engage with your followers. Being active in your Twitter account is the key to gaining more followers instead of losing them.

Someone Else Does What You Do, But Better

Sometimes, your Twitter account may be very similar to another Twitter account. Both accounts may fall under the same category, industry, or niche. If this happens and the other account is more than active in posting and engaging with their followers, your Twitter followers may unfollow you and switch to following the other account instead. The key to avoiding this is to keep track of your competitors. Focus on creating quality content that is relevant to your followers’ interests and preferences. Tweet something that your followers can engage, interact, and learn.


Tips to Optimize a Facebook Business Page

Facebook Business Page

When was the last time that you updated your Facebook Page? Are you busy posting content that you forget refreshing your identity on Facebook? This is what most brands and businesses neglect. They focus on bidding for paid ads and neglect the power of organic reach. Out of 140 million businesses on Facebook, only 60 million have Facebook Pages. Today, Facebook focuses on enhancing community engagement. For brands and businesses, Facebook Groups and Pages are the perfect way to do this. A social media agency Hong Kong says that Facebook is still king. So, you have to optimize every aspect of your Facebook account to reach 2.85 billion people. If you decide to optimize a Facebook Business Page, here are some useful tips on how to do it.

Create Facebook Group Guides

Guides are folders for the most important information among Facebook Groups and Pages. These include training links and updates posted by admins of the group or page. To create a new guide, an admin needs to click the “More” link on top of the page and select “Guides.” Give your new Guide a name and description, then, you can start posting captions, content, images, links, and videos. Facebook posts published on Guides are more visible in a group or page feeds even if they look like a normal post. According to a digital marketing speaker Hong Kong, Facebook Group Guides are the perfect way to declutter and organize posts that admins will publish within the group or page. Previously, any post can be published without using guides and it goes the same today. But when Facebook rolled out the Guides tab among Facebook Groups and Pages, this made the admin’s posts rank on feeds.

Host Q & A Sessions Using Your Facebook Business Page

A question-and-answer (Q&A) session allows the audience to ask questions about relevant topics and the host answers them in return. Such types of sessions allow the host to give help or support to the audiences in real-time. Today, Facebook Pages can host a Q & A to interact with their communities. They can join groups and interact directly. To host a Q & A via a Facebook Page, you can create a new post and select “Host a Q & A.” You can add instructions and topics before scheduling the Q & A. Once the Q & A is published, you’ll receive notifications for every comment. Your initial reply to a comment will be paired with the questions and added as a separate card. Viewers of the Q & A can slide or swipe the cards to view them. A small label that reads as “Q & A” shows on the post for ongoing Q & A sessions. This label disappears once the host ends the session and it could be anytime. A video marketing agency Hong Kong suggested hosting a live Q & A broadcast on Facebook Pages. This trend boosts brand awareness and reach and builds loyalty among a brand’s followers. By quickly answering their questions or resolving their issues during a live stream, the audiences will feel appreciated and valued by a brand. 

Update the Cover and Profile Photos on Your Facebook Business Page Regularly

When it comes to marketing a brand, brands can’t really ignore the power of Facebook Pages. They have long been trying to master perfecting the size of a Facebook Page’s cover and profile photo. They are also applying the best practices to descriptions about their business. When a user browses Facebook, the cover and profile photo are the first thing the user will see. As they say, first impressions last. If a brand is updating its cover and profile photo regularly, it will boost engagement among the page’s viewers. Today, the recommended size for a cover photo is 820 X 312 pixels. While the recommended size for a profile photo is 640 X 360 pixels. What is important is to test that the image is mobile-friendly. It is because a lot of Facebook users access the app through mobile devices. Needless to say, brands should not just focus on updating the images on their Facebook Pages. They should also be creative enough to add a relevant and timely description for SEO purposes. Putting a call-to-action on the description is also a smart way to boost brand awareness and conversion.

Update the Info Fields on Your Facebook Business Page

The new layout of a Facebook Page places an intro to allow businesses to put their basic information near the top of the page. These are the first pieces that a page visitor will see after the cover and profile photo. In general, the info fields summarize a brand’s “About Section.” While most of the info fields are optional, brands need to complete and update them. This is for discovery and SEO purposes. The more information you fill out, the higher your chance to rank up. In Facebook per se, this information makes a brand visible on the “Discover” feed based on the users’ online behaviors. If your info fields’ information is relevant to the posts they interact with or other pages they visited, your Facebook Page will likely show up.


A Guide to Content Marketing

Content Marketing

Have you ever listened to a podcast? Have you ever read blog content or gone through an infographic? Have you been browsing social media posts or watching videos online? All these things are under one umbrella of digital marketing. Such an umbrella is called content marketing. Content marketing aims at educating the audiences to turn them into customers and loyal followers. It is a basic strategy to market a brand, product, or service online. A social media agency Hong Kong uses content marketing to increase brand awareness, build communities, and sell products and services via social eCommerce. If you are considering venturing into a content marketing strategy, here’s a useful guide. 


According to a digital marketing speaker Hong Kong, content marketing is a great way to stay relevant with the ever-changing marketing trends. It is a very powerful strategy to boost SEO, build social media communities, gather leads, and generate sales. Below are some statistics to prove the power of content marketing.

  • 61% of consumers bought something recommended by a blog that they read. 
  • 90% of top brands prioritize informational content over sales-y messages. 
  • 95% of consumers trust a business more after reading trustworthy content. 
  • 96% of marketers believe that content marketing helps build credibility and trust with the audiences.
  • Content marketing costs 62% cheaper than traditional marketing.
  • Content marketing generates 3x more leads than traditional marketing.


Content marketing is an approach that focuses on the creation and distribution of consistent, relevant, and valuable content to attract and retain a target audience. This strategy provides useful information to customers and prospects on how to solve their issues and pain points. Instead of pitching your products and services, content marketing can ultimately drive profitable actions by positioning them as the best solution to the consumer’s problem. 

Content marketing supports the most common digital marketing strategies. It comes before social media marketing. It creates engaging articles, images, and videos to post on a brand’s social media account. It also creates consistent and quality blogs, business descriptions, infographics, and products or services descriptions to rank among search engines. It addresses the issues of the readers for a successful PR strategy. Content is also the key to drive leads and traffic for inbound and outbound campaigns. For pay-per-click (PPC) to work, great content and keywords are always behind it. 


There are many types of content marketing that brands and businesses can use to boost brand awareness, build communities, and generate sales. Among the most common and effective types of content marketing are the following:


Blog posts are the most cost-efficient and powerful type of content marketing. Creating quality blogs positions a brand or a business as an authority in their industry or niche. It invites more interactions as your audience discovers ways to solve their pain points and problems. It also encourages building a community under a common interest.

Creating and distributing blog posts costs zero to less as compared to other forms of marketing. But statistics have proven them to be very effective. When compared to traditional marketing techniques, blog content marketing generates 67% more lead, 97% more inbound links, and 434% more indexed pages. Some best practices for blog content marketing are:

  • Conducting competitive analysis and research about the audiences’ interests and your products or services.
  • Organizing blog topics in clusters and pillars. Clustering involves creating blog posts for relevant and specific topics. The pillar method links cluster blog posts into one article. 
  • Writing headlines that spark interest and using relevant keywords for SEO. 


Every brand or business has a message to tell. The challenge is bundling it up to make anyone and everyone understand that message. As the saying goes, a picture paints a thousand words.

The principle of infographics content marketing follows the same rule. Infographics are the display of content, data, or information using graphics or images. It mixed simple wordings with clear images to effectively communicate a message. As 90% of information transmitted to the brain is visual, infographics use images to supplement the retention of a brand or business message. Memes and GIFs are popular forms of infographics. These fun and light-hearted infographic formats often go viral among social media platforms.

Paid Ads

Most brands and businesses aim to amplify organic reach in the very first stage of content marketing. This, they can do through paid ads. Paid Ad content marketing means paying digital apps, landing pages, search engines, social media pages, and video platforms to highlight showing their content on such pages. It is a form of sponsored content that doesn’t cost a fortune like other techniques of paid digital marketing. The most common paid ads are Amazon ads, display advertising, pay-per-click (PPC), retargeting, social media advertising, and YouTube advertising.


The rise of mobile devices contributed greatly to a significant switch on the behavior of modern consumers. Voice searches via mobile are becoming popular. People get more emotionally connected to voice ads and content. Just last year, podcast content marketing grew from 18.5 million to 29 million episodes. For this reason, many brands and businesses are now creating and sharing their own podcast.

Podcast content marketing is the digital evolution of radio broadcasting. It is the process of creating audio files to connect, educate, and engage with the audience. Listeners can tap into these on-the-go content while having breakfast, on their way to work, or even while lying on their bed. It is a powerful way to communicate a range of ideas, information, products, and services. 

Social Media

Today, out of the 7 billion world population, 3.6 million are social media users. That is why in this digital age, there is nothing like social media content marketing when it comes to promoting products and services. The top 6 social media platforms for 2021 are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. Likewise, the best practices on social media content marketing today are partnering with influencers and KOLs plus harnessing the power of user-generated content (UGC). Partnering with KOLs and influencers allows brands to reach an established audience base. On the other hand, UGCs boost brand conversion through trusted sources – their happy customers. 


According to a video marketing agency Hong Kong, around 69% of consumers today prefer to watch a video than reading product descriptions to learn more about it. Through live streams and short-form video stories, brands and businesses can boost conversion, boost ROI, and build communities. Video content marketing can grab the attention of users more than catchy headlines. They can evoke the viewers’ emotions and influence their buying decisions. Video content marketing is also effective because of its versatility. They come in different forms like commercials, demos, explainers, how-to, unboxing, vlogs, and webinars.


What Is a Podcast?

A Podcast is a simple series of digitally-distributed spoken audio files intended to be downloaded on a computer for simple listening. Audio streaming programs and software offer an easy and integrated means to manage a wide variety of personal entertainment queue across multiple podcasting applications and media devices. This enables the user to listen to the program as it updates in real time and provides the ability to schedule a specific time to listen to the audio when the user desires. Podcasts are becoming more popular every day and can be found on just about any type of digital media platform, including the iTunes store, iPods and Playstations.

Pods have become a popular means for people to communicate and to share information online. While a pod may appear similar to a regular audio file sharing software, the differences are many. The ability to play, pause and delete the podcast in real-time and the ability to synchronize multiple podcast feeds make this a superior option to regular file sharing. Not to mention that the software is often times more secure and allows for a better browsing experience.

Podcasts are categorized by topic and are separated into different categories. One of the most popular categories that can be found is called entertainment or information. There are a variety of podcast directories that are available to consumers on the internet where they can find and download a wide variety of podcasts based on the specific category.

Information podcasts are very similar to audio podcast directories except they provide a comprehensive directory of all types of information, no matter if it’s news, entertainment, or personal. They are very much like the radio or television news and information category and provide users with the ability to listen to the news at any time. These types of podcasts are also usually more detailed and focused and provide viewers with information about the story of the day or week.

Entertainment podcasts are designed for the avid podcast listener or casual podcast enthusiast. These are often more of an entertainment or informational category and provide the listener with the ability to listen to new releases and the hottest news in a variety of genres. These podcasts are typically shorter and feature the latest music hits or pop culture related news stories.

Popular podcast directories are designed to be interactive and allow the user to search for a list of categories and even categories by category or keyword. This allows users to easily browse and choose the right podcast for them and their particular preferences. Podcast directories are available online for free and can be searched through the use of a search engine.

How To Make Engaging YouTube Videos

When it comes to how to make engaging YouTube videos, it is always a good idea to have a well planned and written script before you begin. If you have no script, then you need to consider what your audience would be looking for in the video, so that you can write an interesting script that will actually catch their attention and keep them watching through the duration of your video.

Videos are all about telling a story in short clips, which is why you should make use of your camera and recording equipment so that you can get the best out of your videos. In addition, you will be able to capture the essence of your message and make it really interesting for your viewers so that they will want to watch it over again.

When making your videos, you need to take into consideration the age group that you are aiming at. If you are planning to make videos for kids, then you need to choose a catchy song that will help children to remember what you are saying and to understand your message. You also need to keep in mind that your message will reach a wider audience if you include graphics and videos with some music.

To make your video’s truly fun to watch, you need to make sure that the music you are using is appropriate for your video. It is important that you know exactly what your target audience is and what they want when it comes to entertainment. So, you need to make sure that you have a thorough understanding of what your target audience wants.

In addition, you need to take advantage of your audio capabilities by providing an interactive way of viewing your video, so that people can tell you how to make engaging YouTube videos. If you are using video editing software, then you should also include video transitions and other visual effects that will help enhance the quality of the video. Make sure that you know how to properly edit your videos and you need to make use of a video editor that will give you the best result.

Finally, you need to make it very clear that you are not selling anything on your videos. You should avoid any kind of promotional text or messages and simply provide a message about your product and why it is so beneficial for people to purchase it.

How to Find the Best Social Media Marketing Agency in Hong Kong

If you are looking to hire a good SEO company in Hong Kong for your social media marketing needs, you will have many options to choose from. One thing you should keep in mind is that the services you get will depend on the type of work they do and the amount they charge for them. The more specialized you want your search engine optimization firm to be, the more money they will charge for their services. With this in mind, here are a few things you can do to find the best social media marketing agency in Hong Kong.

To start with, you should know the kind of search engine optimization company you want to hire. If your business is purely an online business, then you will need to go with a firm that does this work. This can be done by finding a good search engine marketing agency in Hong Kong who will be able to handle all the tasks involved in search engine optimization on your behalf. However, if your business is all about local search engine marketing, then you will have a better chance to save some money.

Next, you will want to figure out where you want to get the best social media marketing agency in Hong Kong. In general, most companies that offer SEO services will have their own website or blog so you will have easy access to information and customer feedback about their work. This can be very helpful in terms of finding out whether your chosen firm has what it takes to handle your social media marketing needs.

Lastly, you will need to make sure that you check out the credentials of the social media marketing firm you plan to hire. You should always go with someone who is a member of the American Society of Social Media Professionals. You should also ensure that the person you hire is a member of the Royal Television Society as well.

These are just a few things you can do to find the best social media marketing agency in Hong Kong for your needs. There are other things to look at as well but you can find a lot of help in these. Once you find the one you think you can work with, the rest will fall into place.

No matter what kind of business you have, the social media marketing agency in Hong Kong can help you. With all the help you need, you can be sure that your online presence will get noticed and that you will become more popular than ever before. With all these things in place, you will be able to reach more people and you will become a well-known company in the Internet marketing industry.

How to Write an Engaging Blog – Learn How to Make Your Blog Interesting

The first step in how to write an engaging blog for your website is to make sure that the content is as up-to-date and current as possible. One way to ensure that this is the case is to use a keyword research tool to find out what is popular in the area of your niche.

Next, find keywords that are relevant to the topic you are trying to achieve with your blog and search them on search engines like Google and Yahoo. This will give you a list of phrases that are popular with Internet users who are interested in what you have to say. Once you have these phrases, it’s time to put together a series of posts that will entice your target audience to keep coming back to see what else you have to offer.

The next thing you need to know about how to write an engaging blog is to be open and honest with your readers. You need to make sure that everything you post is as authentic as possible so that readers will feel confident reading it. You should also avoid using too much jargon in your writing. For example, instead of saying something like “this is the most efficient way to do it,” instead say “this method works best for me.”

One more thing you should know about how to write an engaging blog is to never become too personal with your readers. This might seem obvious to you, but it’s important to make sure that readers feel comfortable talking about themselves with you. If they feel like you are judging them or lecturing them about how to live their lives, you will lose their interest rather quickly.

Finally, be sure to keep your blog relevant. If you are writing a post about a certain holiday, for example, don’t try to talk about all of the things that the holidays have to offer to people in other countries. Instead, focus on the specific holiday itself and why it is so special to people in your country or to your target audience.

These are just a few tips that you should keep in mind when you start learning how to write an engaging blog. These pointers can help you to create a blog that is both interesting and informative to people who visit it. If you can do this, you will begin to attract new traffic to your site and begin building a community.

How to Choose the Best Digital Agency in 2020

The best digital agency 2020 is one which offers specialized services and relevant solutions. This agency can be a great help for small business owners since most of the times they have less budget and are still looking for ways to promote their business. The services rendered by the agency would include; copywriting, web design, audio, video, social networking, graphic design, e-mail marketing, SEO, marketing automation, data collection, social bookmarking, email management and many more.

If you are looking for an agency that can provide all of these services, you can look for the best digital agency 2020 in San Francisco. Here, you will find the best services that your business needs from a reliable and professional organization.

The best digital agency is one that is well-experienced in digital and Internet advertising. Its clients would most likely benefit from the innovative techniques they offer in order to promote their business.

To find the best digital agency, you can either do it yourself or hire one to handle the task for you. Either way, you would have the advantage of finding a reliable and professional organization that can provide you the best services possible.

As mentioned earlier, you should look for a digital agency that has years of experience. They should have years of experience in marketing, advertising, promotions and website creation.

Once you found a digital agency that has years of experience in these fields, it is important that you check what kind of services they offer. The best company would have a list of services that they offer. Check if these are similar to those services offered by other digital agencies.

When choosing a digital agency, you also need to make sure that the company has the right knowledge of Internet marketing. Having a good understanding of online advertising will be a huge plus especially if you want your site to be successful online.

Since you are dealing with a good reputation and credibility, it is a good idea to choose a company that has many satisfied customers. It would not be wise to go with one that has no reviews but has very few customers.

Most business owners fail to find the best digital agency in their area because they have no idea on how to choose one. It is best if you search for reviews online as well as asking around your local area for recommendations.

Identifying a Key Opinion Leader vs an Influencer in MLM

What exactly are KOLs (key opinion leaders)? Well, KOLs can be defined as a person whose views are considered highly respectable by others and who has substantial authority over a given subject (field).

KOL is a unique type of individual and is a key player in many large organizations in the global marketplace. There are two types of KOL: KOLs with a solid reputation as an authority in their field and KOLs with a strong personal brand. These two types of KOL have quite different views on marketing, branding, business model, internet marketing and other important issues. There is no doubt that both of these types of KOL will have a very different perspective and point of view on how to identify the best MLM opportunity.

When we want to identify the best MLM opportunity, we will need to understand which one is best classified as a Key Opinion Leader Vs Influencer. As a MLM business owner we need to understand why KOL’s can be a good fit for our business. We also need to know how to differentiate KOL from Influencer.

What are KOL’s views about online marketing? They may have different views than Influencers, but there is no question that both of these types of KOL are very popular. Both of these types of KOL’s are very knowledgeable on their fields of interest. Influencers are extremely well informed on their industry, whereas KOL’s don’t understand everything about their industry. These two types of KOL are very similar when it comes to internet marketing, but differ greatly in their approach to marketing. Influencers use the traditional methods such as television, radio, print, and other forms of traditional media in their marketing campaigns. Whereas KOL’s use online tools, social networking sites, and the internet to market their business.

Now that we understand why they are so popular we can see how to differentiate them from Influencers. How to identify a good Key Opinion Lead vs Influencer? First of all, KOL’s are usually very knowledgeable on their industry and the dynamics of the industry. They have deep insight into their industry.

If you can get a hold of a KOL who is very familiar with your industry, you are likely to make a great business deal. with him or her. A good KOL will be able to show you what is working, what is not working, and the gaps in their business model. If you can find this person, you are likely to do business with him or her. This is what is known as an expert advisor.

What You Should Know About the Best Social Media Agency in Hong Kong

Finding the best social media agency in Hong Kong is something that you need to look into if you want to be able to promote your business on the internet with great success. If you want to get your business out there in the real world then you need to make sure that you use the best services that you can, and one of the best things that you can do for your business is to get help from an agency in Hong Kong that is going to be able to help you out in a lot of different ways.

You need to think about what your goals are when it comes to finding the best social media agency in Hong Kong. One of the first things that you need to think about is whether or not you are interested in having someone come in and help you advertise and market your business online. If you don’t know what you are doing then it is not going to work very well, so you really need to get a hold of someone who does know what they are doing. If you are interested in this then you are going to want to hire someone in Hong Kong to help you with this type of work.

You are going to want to find the best social media agency in Hong Kong that can offer you the best solutions for your business. If you have a website that you are running then you may have a need for an autoresponder service as well. This is something that can be used to help you manage your customers, contacts, and leads, and all of these services can be combined with each other. If you are looking for help with this then you are going to want to talk to the people that work for this company to see what they can offer you to help with this.

If you are not looking to advertise or market your business online then you may be interested in using the social media agency in Hong Kong that can help you grow your business. This is something that you want to do because it can make it easier for you to increase the number of customers that you have. If you are only going to use the social media agency in Hong Kong that can help you grow your business then you are going to be able to help them grow the business for you as well. This is something that you will want to think about when you are trying to make sure that you have a great social media agency in Hong Kong. that can help you reach your goals.

You are also going to want to make sure that the people that work for the social media agency in Hong Kong are going to be able to give you the best services possible for your business. You are going to want to get the best ones that can offer you if you want to make sure that you are going to get the best value out of the social media agency that you have hired. for your business.

You can get these services when you hire the best social media agency in Hong Kong. If you want to hire the best services that can give you the best results then you should take a look at what they have to offer. You need to take a look at what they have to offer so that you can get the ones that will be able to help you with what you are looking for.