Content marketing covers a very vague scope. That is why a digital marketing speaker Hong Kong highlights the importance of concentrating on the industry, niche, or topic content to demonstrate expertise. Niche content is something that powerfully resonates with specific audiences. They are a great tool to drive conversions and desired results among brands and businesses. For a social media agency Hong Kong and video marketing agency Hong Kong, creating niche blogs, images, posts, and videos may be a big challenge. But all the more, here are 5 ways to create powerful niche content.
Accomplish a Keyword Research and Keyword Gap Analysis
Brands and businesses who want to create powerful niche content often struggle to find the right keywords. A keyword research tool can help them find head terms and long-tail keywords for SEO.WordStream’s Free Keyword tool is ideal for beginners. Ahrefs, AnswerThePublic, SEMrush, and Ubersuggest are some of the most popular keyword research tools.
Another way to find the right keyword for niche content is by doing a keyword gap analysis. The process determines the keywords where competitors rank. Ahrefs Content Gap, BiQ Rank Intelligence, Ranking Gap, and SEMrush Keyword Gap are some of the most popular keyword gap analysis tools.
Create a Content Strategy on Related Topics
Related topics are questions that the audiences ask out of curiosity or intrigue. These are related to the offering, product, or service of a brand or business. Every brand or business should have a content strategy on related topics, whether it be engaging in regular or niche content. It is to broaden the reach of an offering, product, or service. A content strategy on related topics ensures that the content is aligned with the marketing goal of a brand or business. It significantly improves return on investment (ROI). It can also help marketers identify what is working or not to refine the content as the strategy continues.
Pivot on Analytics, Customer Insights, and Data
Analytics are significant patterns of collected data. Data are demographics about a customer such as age, address, contact details, gender, etc. Insights are a deep understanding of users’ behaviors gathered by artificial intelligence (AI). Pivoting on analytics, data, and insights can help brands and businesses identify the interests, needs, pain points, and preferences of their target audiences. A powerful niche content starts with a large amount of data to scale its strategy for the better.
Repurpose Evergreen Content
Evergreen content means content that ranks SEO and stays relevant for a long period. A powerful niche content repurposes evergreen pieces of content in all possible ways. Chances are, they can be converted into a guide, infographics, social media posts, or videos. Repurposing content is economical. At the same time, it can make niche content more powerful.
Switch from Centralized to Local SEO
After the COVID-19 pandemic, many consumers prefer to shop at merchants within their location. It calls for a switch from centralized to local SEO among brands and businesses. This, they can do by constantly updating their Google My Business listing with the complete physical address, contact number, and operating hours of the company.