Ways to Boost Your Content Marketing Strategy

Content Marketing

The winning approach to digital marketing today is relevance and speed. To achieve this, the best way is through content marketing. A digital marketing speaker Hong Kong, highlights that relevance is creating meaningful content. It conveys information that is useful to the audience. Literally, content marketing should provide solutions to the customers’ pain points.  A … Read moreWays to Boost Your Content Marketing Strategy

Let’s Talk About Meme Marketing

Meme Marketing

To meme or not to meme? That is the question. Last 2020, many social media users turned to memes for comic relief and entertainment. To keep up with the trend, most digital marketers used memetic content to promote brands, products, and services. For a digital marketing speaker Hong Kong, memes are built to go viral. … Read moreLet’s Talk About Meme Marketing

Understanding How Google Search Work

Google Search

Like Facebook, Google started from a humble beginning – the garage. In 1995, Stanford students Larry Page and Sergey Brin partnered to build a search engine of links for the World Wide Web. They initially named it “Backrub.” It is a program that analyzes backlinks to understand the importance of a website. For two years, … Read moreUnderstanding How Google Search Work

The Importance of Email in Digital Marketing

Email Marketing

Do you know that email has been around for 50 years now? Yes, it is email’s golden birthday this year! Its history is full of groundbreaking technologies and interesting stories. A digital marketing speaker Hong Kong recognized Ray Tomlinson as the father of email. He sent the first electronic message in 1971 as “QWERTYIOP.” This … Read moreThe Importance of Email in Digital Marketing

4 Facebook Video Ads Made Easy

Facebook Video Ads

There are two important things every business on Facebook needs to know. First, the platform has a global database of users who are willing to share their interests and preferences. As such, they make marketing more accurate. Second, Facebook users are crazy about video content. So, if you want to see a great return on … Read more4 Facebook Video Ads Made Easy

The New Rules on Content Marketing

The New Rules on Content Marketing

There was a significant change in digital marketing last year. The COVID-19 pandemic shifted businesses from physical stores to online shops. Thus, 2021 is the year of online connections. Online is where most people search for answers to their questions. They look for educational, informational, and interactive content. As such, content marketing became the most … Read moreThe New Rules on Content Marketing

The Most Common Reasons Why People Unfollow a Twitter Account


Twitter is a microblogging social media platform founded in 2006. It allows users to send and receive short posts of up to 280 characters. These are called “tweets,” and they can contain a link, photo, or video. Jack Dorsey originally imagined Twitter as an SMS-based communication. He wanted him and his group of friends to … Read moreThe Most Common Reasons Why People Unfollow a Twitter Account

Tips to Optimize a Facebook Business Page

Facebook Business Page

When was the last time that you updated your Facebook Page? Are you busy posting content that you forget refreshing your identity on Facebook? This is what most brands and businesses neglect. They focus on bidding for paid ads and neglect the power of organic reach. Out of 140 million businesses on Facebook, only 60 … Read moreTips to Optimize a Facebook Business Page

A Guide to Content Marketing

Content Marketing

Have you ever listened to a podcast? Have you ever read blog content or gone through an infographic? Have you been browsing social media posts or watching videos online? All these things are under one umbrella of digital marketing. Such an umbrella is called content marketing. Content marketing aims at educating the audiences to turn … Read moreA Guide to Content Marketing

What Is a Podcast?

A Podcast is a simple series of digitally-distributed spoken audio files intended to be downloaded on a computer for simple listening. Audio streaming programs and software offer an easy and integrated means to manage a wide variety of personal entertainment queue across multiple podcasting applications and media devices. This enables the user to listen to … Read moreWhat Is a Podcast?