Best Practices for Better Campaign Performance on Facebook

Campaign Performance on Facebook

Last April 2021, Apple updated iOS 14.5 and stirred social media platforms with the implementation of the IDFA. IDFA stands for Identifier for Advertisers. It requires the permission of a device user before allowing third-party data collection. A digital marketing speaker Hong Kong highlights that most social media platforms worry that 90% of users will opt out … Read moreBest Practices for Better Campaign Performance on Facebook

Expanding Reach Through Newsletter Advertising

Newsletter Advertising

Lead generation is an important part of a digital marketing strategy. It helps drive traffic to a website and influence sales. According to a digital marketing speaker Hong Kong, the most common lead generation tactic is email marketing. Brands and businesses commonly send an email blast to update their clients and prospects with their latest … Read moreExpanding Reach Through Newsletter Advertising

Digital Marketing Trends of 2022

Digital Marketing Trends of 2022

A lot has changed in 2021 when it comes to digital marketing. According to a digital marketing speaker Hong Kong, modern technology allows social media network to enhance their features and tools rapidly. Even a social media agency Hong Kong notes that privacy policies and transparency demands have shaped these platforms into new directions. Below are the digital marketing … Read moreDigital Marketing Trends of 2022

9 Ways to Make Google and Visitors Love Your Website

9 Ways to Make Google and Visitors Love Your Website

People do not think about a search engine to use. When someone is searching for something, he or she simply Googles it. According to a digital marketing speaker Hong Kong, what makes Google unique is that it focuses on the relationship among websites. Other engines rank search terms on how often they appear in searches.  … Read more9 Ways to Make Google and Visitors Love Your Website

How to Maximize the Impact of Messaging

How to Maximize the Impact of Messaging

Replacing paper with PC does not change the need for clear and precise communication. Even though the Internet has given us a lot of space to talk or write, we still need to make our messages concise.  A digital marketing speaker Hong Kong highlights that learning how to become irresistible to people starts with effective … Read moreHow to Maximize the Impact of Messaging

Tips to Optimize Your Facebook Page in 2022

Tips to Optimize Your Facebook Page in 2022

Communities are the heart of Facebook today. Facebook groups and pages are the main features supporting Facebook communities. Both are useful assets for brands and businesses to connect to their audiences and grow.  A social media agency Hong Kong highlights the importance of Facebook pages over groups. A Facebook Page is a brand’s digital identity … Read moreTips to Optimize Your Facebook Page in 2022

Ways to Boost Your Content Marketing Strategy

Content Marketing

The winning approach to digital marketing today is relevance and speed. To achieve this, the best way is through content marketing. A digital marketing speaker Hong Kong, highlights that relevance is creating meaningful content. It conveys information that is useful to the audience. Literally, content marketing should provide solutions to the customers’ pain points.  A … Read moreWays to Boost Your Content Marketing Strategy

Let’s Talk About Meme Marketing

Meme Marketing

To meme or not to meme? That is the question. Last 2020, many social media users turned to memes for comic relief and entertainment. To keep up with the trend, most digital marketers used memetic content to promote brands, products, and services. For a digital marketing speaker Hong Kong, memes are built to go viral. … Read moreLet’s Talk About Meme Marketing

Understanding How Google Search Work

Google Search

Like Facebook, Google started from a humble beginning – the garage. In 1995, Stanford students Larry Page and Sergey Brin partnered to build a search engine of links for the World Wide Web. They initially named it “Backrub.” It is a program that analyzes backlinks to understand the importance of a website. For two years, … Read moreUnderstanding How Google Search Work

The Importance of Email in Digital Marketing

Email Marketing

Do you know that email has been around for 50 years now? Yes, it is email’s golden birthday this year! Its history is full of groundbreaking technologies and interesting stories. A digital marketing speaker Hong Kong recognized Ray Tomlinson as the father of email. He sent the first electronic message in 1971 as “QWERTYIOP.” This … Read moreThe Importance of Email in Digital Marketing