Nothing is permanent in this world. As a digital marketing speaker Hong Kong says, the only thing that never changes is “change” itself. Yet, according to a social media agency Hong Kong, despite the changes in eCommerce growth, businesses should follow best eCommerce practices. For a video marketing agency Hong Kong, the most successful brands and businesses today innovate with fresh ideas but still follow the best eCommerce practices for 2022.
Create A Referral Program
A referral program can help brands and businesses expand their reach and win more eCommerce patrons. Incentivize your existing customers to bring new customers via coupons, discounts, gift cards, etc. What is great about referrals is establishing a stronger relationship between brands and consumers.
Create SMART Goals
SMART goals can direct eCommerce merchants to a brighter future. Setting them allows brands and businesses to focus on what to do instead of not having a uniform purpose. SMART goals are all about being: Specific, Measurable, Actionable, Realistic, and Timely.
Elevate Customer Service
eCommerce is not just selling products and services. It is also about creating a reputable brand. So, brands and businesses have to back up selling with excellent customer service. Ask for feedback from your existing customers on how to improve the product or service. Take time to understand the customers’ needs and preferences. By doing so, you can build a loyal following to sustain your eCommerce business.
Make Your Website Mobile-Friendly
The backbone of a successful eCommerce store is a good website. It should load fast, be mobile-friendly, and be user-friendly. Slow websites result in abandoned carts and web pages. Many customers access eCommerce stores via mobile phones. So, each product or web page must look good, even on small screens. Easier navigation and payment solutions can also speed up the buying process.
Offer Faster Shipping Options
Most customers order products and services online and expect faster deliveries. They are excited to receive their orders as fast as possible. Faster shipping proves the reliability of an eCommerce merchant. It can build trust and solve urgencies of needs.
Offer Multiple Payment Options
The race to eCommerce includes offering multiple payment options. PayPal is a popular choice. But BrainTree, ClearPay, Klarna, PaymentCloud, Stripe, and other payment platforms can give customers the freedom to choose the payment method they most prefer. eCommerce consumers value such flexibility.
Take Advantage of Google My Business
Here’s one practice that will drive traffic to both your website and your physical store; setting up Google My Business. What it is is a free tool that lets you display important information about your business like the website, contact information, address, and more. Google My Business is great for search engine optimization as it helps you appear on top of the search rankings. The tool is free to use, and every business should utilize it to improve its visibility in search engines.
Use Email Marketing
Email marketing is not dead. It is the best way to drive traffic to eCommerce websites. It is also a crucial element in building relationships with your customers. By keeping them updated with the latest events, milestones, new launches, and products, you can nurture them with your presence.