Campaign Performance on Facebook

Best Practices for Better Campaign Performance on Facebook

Last April 2021, Apple updated iOS 14.5 and stirred social media platforms with the implementation of the IDFA. IDFA stands for Identifier for Advertisers. It requires the permission of a device user before allowing third-party data collection.

digital marketing speaker Hong Kong highlights that most social media platforms worry that 90% of users will opt out of data tracking. It will then make it difficult for them to track the browsing and buying behaviors of online consumers and shoppers. For a social media agency Hong Kong and video marketing agency Hong Kong, the absence of third-party data makes it impossible to segment audiences.

As the king of social media, Facebook tried to find ways to combat the effects of Apple’s IDFA implementation. Below, the platform outlines some best practices for better campaign performance.

Allow Time Before You Analyze Campaign Performance

Give conversion-optimized campaigns at least 72 hours before evaluating your campaign performance. Facebook data may be delayed as a result of the ongoing changes to combat Apple’s iOS 14 or later versions. The full-length optimization window to get real-time data is after three days. It gives a more accurate modeling report.

Ensure Your Conversion Events are Aligned with Your Business Priorities

Ensure that your business priorities rank first by regularly checking the order of your events on the Events Manager. Facebook’s Aggregated Event Measurement is a protocol to measure a campaign performance from iOS users. It limits domains to 8 conversion events. These top 8 events should always include your business priorities. Do so by rearranging the spots under the Events Manager.

Integrate with the Conversions API

Conversion API allows brands and businesses to push their events on the Facebook Ads Manager while maintaining users’ privacy. It is Facebook’s application programming interface to combat Apple’s IDFA. Using Conversion API, brands and businesses can send data that they capture from eCommerce websites to Facebook Ads Manager.

From a learning phase, brands and businesses can better measure campaign performance via the Conversion API. It features attributions within a full customer journey – from discovery to conversion. At the same time, it offers privacy protection among Facebook users. The easiest and quickest way to set up the Conversions API is to use an eCommerce platform or gateway.

Verify All Domains

Facebook needs to know all domains where the most important conversions among brands and businesses take place. If ads are placed on non-prioritized events in the Conversion API, Apple’s IDFA does not show data for people who opted out of data tracking. To ensure accurate and complete analytics, it is best to verify all business domains with Facebook through geo-redirects.

THE BOTTOM LINE

Better campaign performance on Facebook is a two-way process. Since Apple iOS 14.0, it has been difficult to access third-party among iOS users. But with the combined effort of brands and businesses with Facebook technology, the abovementioned best practices will surely improve ads and campaigns.

Reference: https://www.facebook.com/business/news/best-practices-for-more-accurate-reporting-and-better-performance