Ways to Boost Your Content Marketing Strategy

Content Marketing

The winning approach to digital marketing today is relevance and speed. To achieve this, the best way is through content marketing. A digital marketing speaker Hong Kong, highlights that relevance is creating meaningful content. It conveys information that is useful to the audience. Literally, content marketing should provide solutions to the customers’ pain points. 

A social media agency Hong Kong, on the other hand, notes that another challenge to content marketing is posting the right content to reach the right customers at the right time. So, it means speeding up publishing the content to be the first to catch the audiences’ attention. 

Automation tools have made it possible to create and schedule content posting. But such a scale needs careful evaluations. Brands and businesses need to assess the right processes and tools that fit their marketing campaigns. Below are ways to boost your content marketing strategy.

AGILITY 

When your content is scattered and unorganized, it results in duplication and wasted time. If it is hard for you to find your content, it will also be hard to show it to your target customers. Here are some pro-tips to boost your content marketing strategy:

  • Centralize your content library. A searchable library allows everyone in the team to easily find content. 
  • Create a content taxonomy. Classify your content according to categories and topics. It speeds up searching for related content. 
  • Tag your content. Tags are a great way to group content. Relevant tags also make it easier to locate relevant content.

Agility means easily finding content on a social media page or website. More than 53% of consumers who struggle to find content perceive a brand as less accurate, relevant, and useful.

ENGAGEMENT

Modern consumers expect more than canned sales pitches. The key to a boost your content marketing strategy today is personalization. It makes your target audiences more engaged by feeling a sense of importance among brands and businesses. Modern consumers also hate aggressive sales approaches and spammy messages.  To boost your content marketing strategy’s engagement, follow these pro-tips:

  • Choose the right tech stack. There are lots of customization and self-publishing platforms that brands and businesses can use in their landing and social media pages. It makes marketing available 24/7. 
  • Empower sales through insights and analytics. Machine learning made it possible to gather accurate information about how your ads and campaigns perform in real-time. Use them to find the best performing content that your audiences engage with.
  • Share the wealth. Let others know your expertise and skills in your specific niche or industry. Offer solutions that solve your target customers’ pain points. By continuously doing so, your audiences will become your customers, and eventually, your loyal followers.

Engagement means sharing knowledge to let your prospects realize the value of a brand, product, or service. Most B2B companies that have invested in content engagement tools achieved 240% faster sales cycles.

SCALABILITY

One of the best ways to boost your content marketing strategy through automation is using the account-based marketing (ABM) approach. It is focusing on audiences with the highest probability of conversion. A video marketing agency Hong Kong has noted that ABM is hot right now, even on live broadcasts and video sharing. As such, brands and businesses need to scale or expand the reach of their content. It is to target groups that are relevant and unique. Some pro-tips to boost your content marketing strategy through scalability are:

  • Curate relevant content. The baseline to scalability is to first establish your intent. Do you want to boost conversion, engagement, or reach? Depending on your goal, curate your tagged content into relevant posts that will suit your target market.
  • Personalize creatively and smartly. There are lots of automation tools today that can personalize landing and social media pages. Use them to discover a well-defined target group.
  • Leverage AI and machine learning recommendations to your marketing approach. Artificial intelligence and machine learning are very smart tools. Besides speeding up content marketing, they can even outrank the quality of work that humans can do. Use their power to make it easier to keep your customers engaged. 

According to LinkedIn, investments in ABM have increased by 29% in the year 2020. 

THE BOTTOM LINE

Automation, AI, and machine learning can greatly help brands and businesses to boost their content marketing strategies. But is automation really meant for you? A quick guide to know is that automation best fits brands and businesses with the following criteria:

  • Only one person is doing all the content marketing works in your team.
  • You concentrate on only one or two marketing channels or social media platforms.
  • Your marketing team has more money than time.

Once all these scenarios apply to a brand or business, you can surely boost content marketing strategy through automation. 

Reference: https://hub.uberflip.com/blog/speed-up-your-campaigns-with-these-12-boosts-infographic

The New Rules on Content Marketing

The New Rules on Content Marketing

There was a significant change in digital marketing last year. The COVID-19 pandemic shifted businesses from physical stores to online shops. Thus, 2021 is the year of online connections. Online is where most people search for answers to their questions. They look for educational, informational, and interactive content. As such, content marketing became the most effective way to achieve digital marketing goals. Modern consumers love well-crafted content. They encourage more interactions and quicker decisions. 

According to a digital marketing speaker Hong Kong, content marketing is fast changing. What has been a best practice in recent years may already be obsolete these days. Consumer habits change and do the privacy policies and search algorithms, but there is one strategy that brands should never fall behind. That is content marketing! To better guide you, here are the new rules in content marketing.

WHY IS CONTENT MARKETING ESSENTIAL THIS 2021?

Content marketing is the creation and distribution of online materials to stimulate interest among brands, products, and services. These materials include blogs, social media posts, and videos. A social media agency Hong Kong has given the following reasons why content marketing is essential this 2021.

Content Marketing Can Be Used in Different Channels in Different Ways

There are boundless ways to use content marketing in multi-platforms. Active blogging yields a 434% increase in search-indexed pages. As it attracts more prospects to a brand’s page, it boosts visibility and enhances the page authority by 97%. Around 86% of B2C marketers have proven content marketing as the most effective way to promote a business. It fills up a brand’s social media calendar reaching over 3 billion social media users.

Content Marketing Encourages Consumers to Make Quicker Decisions

Content is the key to encourage consumers to make quicker decisions. Publishing helpful, informational, relevant, and valuable content builds a positive reputation and establishes trust. Once the consumer understands that the brand is a leader in success, they will choose the brand in less time. As such, they boost conversion and lead generation. Backed by data, here are some statistics proving content as effective in encouraging quicker decisions among target audiences:

  • Blogging results in 67% more leads per month among B2B marketers. 
  • Customized content makes 61% of social media consumers make a purchase.
  • Content marketing produces 3x more leads for every dollar spent than any other marketing strategy. 

Content Marketing Is the Best Way to Improve Search Ranking

To improve search ranking, brands and businesses typically employ content marketing to establish their personality and voice. By sharing entertaining, informative, and inspiring content, they build relationships and engage with the consumers at every step of their buying journey. As such, they were able to improve their search ranking as people discover them through content and recommend them through word of mouth. A video marketing agency Hong Kong, last year’s pandemic has greatly changed the content marketing landscape with videos being the winner among all types of content. This 2021, around 78% of people watch online videos weekly. By the year 2022, videos will comprise 82% of online consumer traffic. 

THE NEW RULES IN CONTENT MARKETING

Below are the new rules in content marketing.

The Length of a Content No Longer Matters

In the past years, content strategies were obsessed with word count and time spent on content. They prefer longer-form content as they give a complete detail and understanding of a brand’s message. This no longer holds true this year. The concept of comprehensive content has changed. Google now makes it clear that they will prioritize the best content that answers a query regardless of how long or short it is. For example, if a searcher asked how many feet are in a mile, Google will rank results that answer the question directly. It is probably not a 1500-word blog. Among social media platforms, GIFs, quotes, one-liners, and short-form videos capture the audiences’ attention the most. This is because social media users have a shorter attention span with the many feeds they are seeing on their accounts.

Optimizing Old Content

Search engines typically prefer fresh and new content, but the new rule in content marketing dictates optimizing old content. Updating the old content can easily turn it into a fresh and relevant post to deliver better results among search engines. There are several creative ways to spruce up old content. You can turn a long blog post into an educational video. Liven up step-by-step instructions through a slide. Create infographics out of business statistics. What is important is to deliver accurate and updated information giving value to the customers.


Video Is More Relevant Than Ever

Short-form videos are taking over this 2021. Instagram Reels, Twitter Moments, TikTok Clips, and YouTube Shorts have captured both the hearts of the millennials and other generations. Among content marketers, short-form videos are highly shareable enabling larger reach. Today, tutorials and webinars are amazing content marketing tools that beat an investment. Others pull shorter clips out of longer videos. They turned it into segments and teasers to engage their target audiences. With a ton of free video editors, the video became a more relevant item in content marketing. And that’s a new rule!

Voice Search Is Rising

In 2021, there are around 4.88 billion mobile users. This greatly contributed to the rise of voice searches. In the US alone, one-third of its population is using voice search, while 71% of consumers globally prefer voice searches over tying their queries. Another new rule in content marketing is to focus on voice search. The Voice Search SEO Guide from Search Engine Watch recommends using long-tail keywords in content marketing. People using voice search are more likely to ask a full question. A one-sentence answer will put you in the top position of voice searches. To maximize such features, crafting an FAQ page can capture a lot of queries. 

Reference: https://evenbound.com/blog/content-marketing-2021

The Most Common Reasons Why People Unfollow a Twitter Account

Twitter

Twitter is a microblogging social media platform founded in 2006. It allows users to send and receive short posts of up to 280 characters. These are called “tweets,” and they can contain a link, photo, or video. Jack Dorsey originally imagined Twitter as an SMS-based communication. He wanted him and his group of friends to keep up with what each other are doing through short status updates. On 21 March 2006, Jack made the first tweet – “just setting up my twttr.” The initial platform setup failed because Jack and his friends ended up paying high phone bills due to SMS charges. So, they redesigned the platform as Internet-based. In 2007, Twitter exploded through the 2007 South by Southwest (@sxsw) Interactive conference. The Twitter team had a huge presence on the said event and took advantage of it. More than 60,000 tweets were sent daily. Fast forward, Twitter now has 199 million daily active users with 500 million tweets sent daily. 

According to a digital marketing speaker Hong Kong, 75% of B2B marketers advertise their products on Twitter. Around 40% of users make a purchase after seeing a product or service on a tweet. As one of the top 3 social media apps in 2021, brands and businesses on Twitter should keep their Twitter follower counts going up. A social media agency Hong Kong has noted the most common reasons why people unfollow a Twitter account. Here’s a rundown to help you avoid such mistakes.

You Don’t Post Often Enough

Twitter is a social media platform where users go to find the latest news and trends. It is where they initiate conversations on viral content. This means that Twitter is a demanding platform for consistent tweets. If you don’t post enough, your Twitter followers may abandon you. It is highly recommended to post on Twitter a few times a day to continuously engage with your dedicated audience. Tweets have a short life shell. The best time to post on Twitter is between 9:00 AM to 1:00 PM.

You Post Too Often

Twitter demands constant posting daily, but people may unfollow your Twitter account if you post too often. The frequency of your posts on Twitter needs fine-tuning. If you post too much, your posts may look spammy, and people may unfollow you. The sweet spot is to tweet 3 to 6 times daily and spread it out within the whole day. 

You Only Post Ads or Sales

Twitter is an effective marketing platform. But just like other social media networks, people will distrust and leave you if you are too pushy to get sales. Don’t post only ads or sales on Twitter. Here are some post ideas to tweet:

  • An upcoming endorsement, event, product launch, or testimonials can excite your followers. Better yet, pin the tweet for better visibility. You may also post a series of tweets as teasers.
  • Asking questions relevant to a brand is a great way to start a conversation and garner engagement. 
  • GIFs, quotes, or memes can go viral.
  • Promote your brand and educate your followers through blog post links.
  • Sharing promo codes during holiday seasons can boost engagement and sales.
  • Sharing visuals can catch your followers’ attention.
  • Tweet relevant industry news to make everyone informed.
  • A video marketing agency Hong Kong suggests that live-tweeting is a great way to generate real-time conversation and engagement.

You Never Respond

Your Twitter followers crave interaction. That is why Twitter is classified as a social media network. If you don’t respond to your user and have the habit of ignoring them, they will feel resentful and may unfollow your account. Twitter is two-way communication. If your followers ask a question, try your best to answer them quickly and sensitively. During holidays, send some greetings to make them feel valued. It may also help to send them promotional messages or updates from time to time. However, don’t do it too often to avoid being tagged as spam. If you see a relevant conversation among tweets, you may want to join and engage with your followers. Being active in your Twitter account is the key to gaining more followers instead of losing them.

Someone Else Does What You Do, But Better

Sometimes, your Twitter account may be very similar to another Twitter account. Both accounts may fall under the same category, industry, or niche. If this happens and the other account is more than active in posting and engaging with their followers, your Twitter followers may unfollow you and switch to following the other account instead. The key to avoiding this is to keep track of your competitors. Focus on creating quality content that is relevant to your followers’ interests and preferences. Tweet something that your followers can engage, interact, and learn.

Reference: https://blog.red-website-design.co.uk/2021/06/11/twitter-unfollow/

A Guide to Content Marketing

Content Marketing

Have you ever listened to a podcast? Have you ever read blog content or gone through an infographic? Have you been browsing social media posts or watching videos online? All these things are under one umbrella of digital marketing. Such an umbrella is called content marketing. Content marketing aims at educating the audiences to turn them into customers and loyal followers. It is a basic strategy to market a brand, product, or service online. A social media agency Hong Kong uses content marketing to increase brand awareness, build communities, and sell products and services via social eCommerce. If you are considering venturing into a content marketing strategy, here’s a useful guide. 

THE POWER OF CONTENT MARKETING

According to a digital marketing speaker Hong Kong, content marketing is a great way to stay relevant with the ever-changing marketing trends. It is a very powerful strategy to boost SEO, build social media communities, gather leads, and generate sales. Below are some statistics to prove the power of content marketing.

  • 61% of consumers bought something recommended by a blog that they read. 
  • 90% of top brands prioritize informational content over sales-y messages. 
  • 95% of consumers trust a business more after reading trustworthy content. 
  • 96% of marketers believe that content marketing helps build credibility and trust with the audiences.
  • Content marketing costs 62% cheaper than traditional marketing.
  • Content marketing generates 3x more leads than traditional marketing.

WHAT IS CONTENT MARKETING?

Content marketing is an approach that focuses on the creation and distribution of consistent, relevant, and valuable content to attract and retain a target audience. This strategy provides useful information to customers and prospects on how to solve their issues and pain points. Instead of pitching your products and services, content marketing can ultimately drive profitable actions by positioning them as the best solution to the consumer’s problem. 

Content marketing supports the most common digital marketing strategies. It comes before social media marketing. It creates engaging articles, images, and videos to post on a brand’s social media account. It also creates consistent and quality blogs, business descriptions, infographics, and products or services descriptions to rank among search engines. It addresses the issues of the readers for a successful PR strategy. Content is also the key to drive leads and traffic for inbound and outbound campaigns. For pay-per-click (PPC) to work, great content and keywords are always behind it. 

TYPES OF CONTENT MARKETING

There are many types of content marketing that brands and businesses can use to boost brand awareness, build communities, and generate sales. Among the most common and effective types of content marketing are the following:

Blogs

Blog posts are the most cost-efficient and powerful type of content marketing. Creating quality blogs positions a brand or a business as an authority in their industry or niche. It invites more interactions as your audience discovers ways to solve their pain points and problems. It also encourages building a community under a common interest.

Creating and distributing blog posts costs zero to less as compared to other forms of marketing. But statistics have proven them to be very effective. When compared to traditional marketing techniques, blog content marketing generates 67% more lead, 97% more inbound links, and 434% more indexed pages. Some best practices for blog content marketing are:

  • Conducting competitive analysis and research about the audiences’ interests and your products or services.
  • Organizing blog topics in clusters and pillars. Clustering involves creating blog posts for relevant and specific topics. The pillar method links cluster blog posts into one article. 
  • Writing headlines that spark interest and using relevant keywords for SEO. 

Infographics

Every brand or business has a message to tell. The challenge is bundling it up to make anyone and everyone understand that message. As the saying goes, a picture paints a thousand words.

The principle of infographics content marketing follows the same rule. Infographics are the display of content, data, or information using graphics or images. It mixed simple wordings with clear images to effectively communicate a message. As 90% of information transmitted to the brain is visual, infographics use images to supplement the retention of a brand or business message. Memes and GIFs are popular forms of infographics. These fun and light-hearted infographic formats often go viral among social media platforms.

Paid Ads

Most brands and businesses aim to amplify organic reach in the very first stage of content marketing. This, they can do through paid ads. Paid Ad content marketing means paying digital apps, landing pages, search engines, social media pages, and video platforms to highlight showing their content on such pages. It is a form of sponsored content that doesn’t cost a fortune like other techniques of paid digital marketing. The most common paid ads are Amazon ads, display advertising, pay-per-click (PPC), retargeting, social media advertising, and YouTube advertising.

Podcasts

The rise of mobile devices contributed greatly to a significant switch on the behavior of modern consumers. Voice searches via mobile are becoming popular. People get more emotionally connected to voice ads and content. Just last year, podcast content marketing grew from 18.5 million to 29 million episodes. For this reason, many brands and businesses are now creating and sharing their own podcast.

Podcast content marketing is the digital evolution of radio broadcasting. It is the process of creating audio files to connect, educate, and engage with the audience. Listeners can tap into these on-the-go content while having breakfast, on their way to work, or even while lying on their bed. It is a powerful way to communicate a range of ideas, information, products, and services. 

Social Media

Today, out of the 7 billion world population, 3.6 million are social media users. That is why in this digital age, there is nothing like social media content marketing when it comes to promoting products and services. The top 6 social media platforms for 2021 are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. Likewise, the best practices on social media content marketing today are partnering with influencers and KOLs plus harnessing the power of user-generated content (UGC). Partnering with KOLs and influencers allows brands to reach an established audience base. On the other hand, UGCs boost brand conversion through trusted sources – their happy customers. 

Videos

According to a video marketing agency Hong Kong, around 69% of consumers today prefer to watch a video than reading product descriptions to learn more about it. Through live streams and short-form video stories, brands and businesses can boost conversion, boost ROI, and build communities. Video content marketing can grab the attention of users more than catchy headlines. They can evoke the viewers’ emotions and influence their buying decisions. Video content marketing is also effective because of its versatility. They come in different forms like commercials, demos, explainers, how-to, unboxing, vlogs, and webinars.

Reference: https://blog.hubspot.com/marketing/content-marketing