Twitter is a microblogging social media platform founded in 2006. It allows users to send and receive short posts of up to 280 characters. These are called “tweets,” and they can contain a link, photo, or video. Jack Dorsey originally imagined Twitter as an SMS-based communication. He wanted him and his group of friends to keep up with what each other are doing through short status updates. On 21 March 2006, Jack made the first tweet – “just setting up my twttr.” The initial platform setup failed because Jack and his friends ended up paying high phone bills due to SMS charges. So, they redesigned the platform as Internet-based. In 2007, Twitter exploded through the 2007 South by Southwest (@sxsw) Interactive conference. The Twitter team had a huge presence on the said event and took advantage of it. More than 60,000 tweets were sent daily. Fast forward, Twitter now has 199 million daily active users with 500 million tweets sent daily.
According to a digital marketing speaker Hong Kong, 75% of B2B marketers advertise their products on Twitter. Around 40% of users make a purchase after seeing a product or service on a tweet. As one of the top 3 social media apps in 2021, brands and businesses on Twitter should keep their Twitter follower counts going up. A social media agency Hong Kong has noted the most common reasons why people unfollow a Twitter account. Here’s a rundown to help you avoid such mistakes.
You Don’t Post Often Enough
Twitter is a social media platform where users go to find the latest news and trends. It is where they initiate conversations on viral content. This means that Twitter is a demanding platform for consistent tweets. If you don’t post enough, your Twitter followers may abandon you. It is highly recommended to post on Twitter a few times a day to continuously engage with your dedicated audience. Tweets have a short life shell. The best time to post on Twitter is between 9:00 AM to 1:00 PM.
You Post Too Often
Twitter demands constant posting daily, but people may unfollow your Twitter account if you post too often. The frequency of your posts on Twitter needs fine-tuning. If you post too much, your posts may look spammy, and people may unfollow you. The sweet spot is to tweet 3 to 6 times daily and spread it out within the whole day.
You Only Post Ads or Sales
Twitter is an effective marketing platform. But just like other social media networks, people will distrust and leave you if you are too pushy to get sales. Don’t post only ads or sales on Twitter. Here are some post ideas to tweet:
- An upcoming endorsement, event, product launch, or testimonials can excite your followers. Better yet, pin the tweet for better visibility. You may also post a series of tweets as teasers.
- Asking questions relevant to a brand is a great way to start a conversation and garner engagement.
- GIFs, quotes, or memes can go viral.
- Promote your brand and educate your followers through blog post links.
- Sharing promo codes during holiday seasons can boost engagement and sales.
- Sharing visuals can catch your followers’ attention.
- Tweet relevant industry news to make everyone informed.
- A video marketing agency Hong Kong suggests that live-tweeting is a great way to generate real-time conversation and engagement.
You Never Respond
Your Twitter followers crave interaction. That is why Twitter is classified as a social media network. If you don’t respond to your user and have the habit of ignoring them, they will feel resentful and may unfollow your account. Twitter is two-way communication. If your followers ask a question, try your best to answer them quickly and sensitively. During holidays, send some greetings to make them feel valued. It may also help to send them promotional messages or updates from time to time. However, don’t do it too often to avoid being tagged as spam. If you see a relevant conversation among tweets, you may want to join and engage with your followers. Being active in your Twitter account is the key to gaining more followers instead of losing them.
Someone Else Does What You Do, But Better
Sometimes, your Twitter account may be very similar to another Twitter account. Both accounts may fall under the same category, industry, or niche. If this happens and the other account is more than active in posting and engaging with their followers, your Twitter followers may unfollow you and switch to following the other account instead. The key to avoiding this is to keep track of your competitors. Focus on creating quality content that is relevant to your followers’ interests and preferences. Tweet something that your followers can engage, interact, and learn.