LinkedIn is the largest global network of professionals. Today, it now has around 90 million monthly active users. According to a digital marketing speaker Hong Kong, one feature of the platform that is gaining popularity is LinkedIn Events. A social media agency Hong Kong notes that such virtual occasions are a great way to brands … Read moreHow to Market Using LinkedIn Events
Content marketing covers a very vague scope. That is why a digital marketing speaker Hong Kong highlights the importance of concentrating on the industry, niche, or topic content to demonstrate expertise. Niche content is something that powerfully resonates with specific audiences. They are a great tool to drive conversions and desired results among brands and … Read more5 Ways to Create Powerful Niche Content
Nothing is permanent in this world. As a digital marketing speaker Hong Kong says, the only thing that never changes is “change” itself. Yet, according to a social media agency Hong Kong, despite the changes in eCommerce growth, businesses should follow best eCommerce practices. For a video marketing agency Hong Kong, the most successful brands and businesses today innovate … Read moreBest eCommerce Practices for 2022
A digital marketing speaker Hong Kong reports that there are around 3.98 billion social media users out of 7.88 billion people in the world. It validates the importance of social media marketing among modern brands and businesses, as a social media agency Hong Kong says. Even a video marketing agency Hong Kong never doubts the importance of nurturing social media communities. … Read moreSteps to Perfect Social Media Marketing
Most brands and businesses go to Facebook and Instagram when building digital shops. Little do they know that Twitter is a great online marketing platform. According to a social media agency Hong Kong, the most discussed conversations on the platform are fashion, gaming, and music. These are all specific niches where the Twitter nation makes … Read moreTalking Shop on Twitter
Most people today search online – for answers to their questions and solutions to their problems. As brands and businesses target different audiences, they need a website to capture all these prospects. According to a digital marketing speaker Hong Kong, one vital component of a website is the landing page. It focuses on converting website visitors … Read moreBest Practices on Landing Pages
A huge number of marketers today have seen the power of videos. In fact, a digital marketing speaker Hong Kong notes that 94% of brands and businesses agreed that videos boost better understanding of their products and services, leading to sales conversions. In 2021, a social media agency Hong Kong reports that 18% of brands … Read moreSteps to Create Engaging Videos
Pinterest is a visual discovery engine. Inners can upload images and photos to find ideas and inspiration on fashion, home, lifestyle, recipes, etc. A digital marketing speaker Hong Kong notes that Pinterest is the 4th most popular social media platform in the United States. With 442 million pinners worldwide, 2 billion searches are performed on … Read moreA Comparison of Pinterest Static Ads Versus Video Ads
Last April 2021, Apple updated iOS 14.5 and stirred social media platforms with the implementation of the IDFA. IDFA stands for Identifier for Advertisers. It requires the permission of a device user before allowing third-party data collection. A digital marketing speaker Hong Kong highlights that most social media platforms worry that 90% of users will opt out … Read moreBest Practices for Better Campaign Performance on Facebook
Lead generation is an important part of a digital marketing strategy. It helps drive traffic to a website and influence sales. According to a digital marketing speaker Hong Kong, the most common lead generation tactic is email marketing. Brands and businesses commonly send an email blast to update their clients and prospects with their latest … Read moreExpanding Reach Through Newsletter Advertising