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The Most Common Reasons Why People Unfollow a Twitter Account

Twitter

Twitter is a microblogging social media platform founded in 2006. It allows users to send and receive short posts of up to 280 characters. These are called “tweets,” and they can contain a link, photo, or video. Jack Dorsey originally imagined Twitter as an SMS-based communication. He wanted him and his group of friends to keep up with what each other are doing through short status updates. On 21 March 2006, Jack made the first tweet – “just setting up my twttr.” The initial platform setup failed because Jack and his friends ended up paying high phone bills due to SMS charges. So, they redesigned the platform as Internet-based. In 2007, Twitter exploded through the 2007 South by Southwest (@sxsw) Interactive conference. The Twitter team had a huge presence on the said event and took advantage of it. More than 60,000 tweets were sent daily. Fast forward, Twitter now has 199 million daily active users with 500 million tweets sent daily. 

According to a digital marketing speaker Hong Kong, 75% of B2B marketers advertise their products on Twitter. Around 40% of users make a purchase after seeing a product or service on a tweet. As one of the top 3 social media apps in 2021, brands and businesses on Twitter should keep their Twitter follower counts going up. A social media agency Hong Kong has noted the most common reasons why people unfollow a Twitter account. Here’s a rundown to help you avoid such mistakes.

You Don’t Post Often Enough

Twitter is a social media platform where users go to find the latest news and trends. It is where they initiate conversations on viral content. This means that Twitter is a demanding platform for consistent tweets. If you don’t post enough, your Twitter followers may abandon you. It is highly recommended to post on Twitter a few times a day to continuously engage with your dedicated audience. Tweets have a short life shell. The best time to post on Twitter is between 9:00 AM to 1:00 PM.

You Post Too Often

Twitter demands constant posting daily, but people may unfollow your Twitter account if you post too often. The frequency of your posts on Twitter needs fine-tuning. If you post too much, your posts may look spammy, and people may unfollow you. The sweet spot is to tweet 3 to 6 times daily and spread it out within the whole day. 

You Only Post Ads or Sales

Twitter is an effective marketing platform. But just like other social media networks, people will distrust and leave you if you are too pushy to get sales. Don’t post only ads or sales on Twitter. Here are some post ideas to tweet:

  • An upcoming endorsement, event, product launch, or testimonials can excite your followers. Better yet, pin the tweet for better visibility. You may also post a series of tweets as teasers.
  • Asking questions relevant to a brand is a great way to start a conversation and garner engagement. 
  • GIFs, quotes, or memes can go viral.
  • Promote your brand and educate your followers through blog post links.
  • Sharing promo codes during holiday seasons can boost engagement and sales.
  • Sharing visuals can catch your followers’ attention.
  • Tweet relevant industry news to make everyone informed.
  • A video marketing agency Hong Kong suggests that live-tweeting is a great way to generate real-time conversation and engagement.

You Never Respond

Your Twitter followers crave interaction. That is why Twitter is classified as a social media network. If you don’t respond to your user and have the habit of ignoring them, they will feel resentful and may unfollow your account. Twitter is two-way communication. If your followers ask a question, try your best to answer them quickly and sensitively. During holidays, send some greetings to make them feel valued. It may also help to send them promotional messages or updates from time to time. However, don’t do it too often to avoid being tagged as spam. If you see a relevant conversation among tweets, you may want to join and engage with your followers. Being active in your Twitter account is the key to gaining more followers instead of losing them.

Someone Else Does What You Do, But Better

Sometimes, your Twitter account may be very similar to another Twitter account. Both accounts may fall under the same category, industry, or niche. If this happens and the other account is more than active in posting and engaging with their followers, your Twitter followers may unfollow you and switch to following the other account instead. The key to avoiding this is to keep track of your competitors. Focus on creating quality content that is relevant to your followers’ interests and preferences. Tweet something that your followers can engage, interact, and learn.

Reference: https://blog.red-website-design.co.uk/2021/06/11/twitter-unfollow/

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Tips to Optimize a Facebook Business Page

Facebook Business Page

When was the last time that you updated your Facebook Page? Are you busy posting content that you forget refreshing your identity on Facebook? This is what most brands and businesses neglect. They focus on bidding for paid ads and neglect the power of organic reach. Out of 140 million businesses on Facebook, only 60 million have Facebook Pages. Today, Facebook focuses on enhancing community engagement. For brands and businesses, Facebook Groups and Pages are the perfect way to do this. A social media agency Hong Kong says that Facebook is still king. So, you have to optimize every aspect of your Facebook account to reach 2.85 billion people. If you decide to optimize a Facebook Business Page, here are some useful tips on how to do it.

Create Facebook Group Guides

Guides are folders for the most important information among Facebook Groups and Pages. These include training links and updates posted by admins of the group or page. To create a new guide, an admin needs to click the “More” link on top of the page and select “Guides.” Give your new Guide a name and description, then, you can start posting captions, content, images, links, and videos. Facebook posts published on Guides are more visible in a group or page feeds even if they look like a normal post. According to a digital marketing speaker Hong Kong, Facebook Group Guides are the perfect way to declutter and organize posts that admins will publish within the group or page. Previously, any post can be published without using guides and it goes the same today. But when Facebook rolled out the Guides tab among Facebook Groups and Pages, this made the admin’s posts rank on feeds.

Host Q & A Sessions Using Your Facebook Business Page

A question-and-answer (Q&A) session allows the audience to ask questions about relevant topics and the host answers them in return. Such types of sessions allow the host to give help or support to the audiences in real-time. Today, Facebook Pages can host a Q & A to interact with their communities. They can join groups and interact directly. To host a Q & A via a Facebook Page, you can create a new post and select “Host a Q & A.” You can add instructions and topics before scheduling the Q & A. Once the Q & A is published, you’ll receive notifications for every comment. Your initial reply to a comment will be paired with the questions and added as a separate card. Viewers of the Q & A can slide or swipe the cards to view them. A small label that reads as “Q & A” shows on the post for ongoing Q & A sessions. This label disappears once the host ends the session and it could be anytime. A video marketing agency Hong Kong suggested hosting a live Q & A broadcast on Facebook Pages. This trend boosts brand awareness and reach and builds loyalty among a brand’s followers. By quickly answering their questions or resolving their issues during a live stream, the audiences will feel appreciated and valued by a brand. 

Update the Cover and Profile Photos on Your Facebook Business Page Regularly

When it comes to marketing a brand, brands can’t really ignore the power of Facebook Pages. They have long been trying to master perfecting the size of a Facebook Page’s cover and profile photo. They are also applying the best practices to descriptions about their business. When a user browses Facebook, the cover and profile photo are the first thing the user will see. As they say, first impressions last. If a brand is updating its cover and profile photo regularly, it will boost engagement among the page’s viewers. Today, the recommended size for a cover photo is 820 X 312 pixels. While the recommended size for a profile photo is 640 X 360 pixels. What is important is to test that the image is mobile-friendly. It is because a lot of Facebook users access the app through mobile devices. Needless to say, brands should not just focus on updating the images on their Facebook Pages. They should also be creative enough to add a relevant and timely description for SEO purposes. Putting a call-to-action on the description is also a smart way to boost brand awareness and conversion.

Update the Info Fields on Your Facebook Business Page

The new layout of a Facebook Page places an intro to allow businesses to put their basic information near the top of the page. These are the first pieces that a page visitor will see after the cover and profile photo. In general, the info fields summarize a brand’s “About Section.” While most of the info fields are optional, brands need to complete and update them. This is for discovery and SEO purposes. The more information you fill out, the higher your chance to rank up. In Facebook per se, this information makes a brand visible on the “Discover” feed based on the users’ online behaviors. If your info fields’ information is relevant to the posts they interact with or other pages they visited, your Facebook Page will likely show up.

Reference: https://www.socialmediaexaminer.com/how-to-optimize-your-facebook-business-page-for-latest-updates/

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A Guide to Content Marketing

Content Marketing

Have you ever listened to a podcast? Have you ever read blog content or gone through an infographic? Have you been browsing social media posts or watching videos online? All these things are under one umbrella of digital marketing. Such an umbrella is called content marketing. Content marketing aims at educating the audiences to turn them into customers and loyal followers. It is a basic strategy to market a brand, product, or service online. A social media agency Hong Kong uses content marketing to increase brand awareness, build communities, and sell products and services via social eCommerce. If you are considering venturing into a content marketing strategy, here’s a useful guide. 

THE POWER OF CONTENT MARKETING

According to a digital marketing speaker Hong Kong, content marketing is a great way to stay relevant with the ever-changing marketing trends. It is a very powerful strategy to boost SEO, build social media communities, gather leads, and generate sales. Below are some statistics to prove the power of content marketing.

  • 61% of consumers bought something recommended by a blog that they read. 
  • 90% of top brands prioritize informational content over sales-y messages. 
  • 95% of consumers trust a business more after reading trustworthy content. 
  • 96% of marketers believe that content marketing helps build credibility and trust with the audiences.
  • Content marketing costs 62% cheaper than traditional marketing.
  • Content marketing generates 3x more leads than traditional marketing.

WHAT IS CONTENT MARKETING?

Content marketing is an approach that focuses on the creation and distribution of consistent, relevant, and valuable content to attract and retain a target audience. This strategy provides useful information to customers and prospects on how to solve their issues and pain points. Instead of pitching your products and services, content marketing can ultimately drive profitable actions by positioning them as the best solution to the consumer’s problem. 

Content marketing supports the most common digital marketing strategies. It comes before social media marketing. It creates engaging articles, images, and videos to post on a brand’s social media account. It also creates consistent and quality blogs, business descriptions, infographics, and products or services descriptions to rank among search engines. It addresses the issues of the readers for a successful PR strategy. Content is also the key to drive leads and traffic for inbound and outbound campaigns. For pay-per-click (PPC) to work, great content and keywords are always behind it. 

TYPES OF CONTENT MARKETING

There are many types of content marketing that brands and businesses can use to boost brand awareness, build communities, and generate sales. Among the most common and effective types of content marketing are the following:

Blogs

Blog posts are the most cost-efficient and powerful type of content marketing. Creating quality blogs positions a brand or a business as an authority in their industry or niche. It invites more interactions as your audience discovers ways to solve their pain points and problems. It also encourages building a community under a common interest.

Creating and distributing blog posts costs zero to less as compared to other forms of marketing. But statistics have proven them to be very effective. When compared to traditional marketing techniques, blog content marketing generates 67% more lead, 97% more inbound links, and 434% more indexed pages. Some best practices for blog content marketing are:

  • Conducting competitive analysis and research about the audiences’ interests and your products or services.
  • Organizing blog topics in clusters and pillars. Clustering involves creating blog posts for relevant and specific topics. The pillar method links cluster blog posts into one article. 
  • Writing headlines that spark interest and using relevant keywords for SEO. 

Infographics

Every brand or business has a message to tell. The challenge is bundling it up to make anyone and everyone understand that message. As the saying goes, a picture paints a thousand words.

The principle of infographics content marketing follows the same rule. Infographics are the display of content, data, or information using graphics or images. It mixed simple wordings with clear images to effectively communicate a message. As 90% of information transmitted to the brain is visual, infographics use images to supplement the retention of a brand or business message. Memes and GIFs are popular forms of infographics. These fun and light-hearted infographic formats often go viral among social media platforms.

Paid Ads

Most brands and businesses aim to amplify organic reach in the very first stage of content marketing. This, they can do through paid ads. Paid Ad content marketing means paying digital apps, landing pages, search engines, social media pages, and video platforms to highlight showing their content on such pages. It is a form of sponsored content that doesn’t cost a fortune like other techniques of paid digital marketing. The most common paid ads are Amazon ads, display advertising, pay-per-click (PPC), retargeting, social media advertising, and YouTube advertising.

Podcasts

The rise of mobile devices contributed greatly to a significant switch on the behavior of modern consumers. Voice searches via mobile are becoming popular. People get more emotionally connected to voice ads and content. Just last year, podcast content marketing grew from 18.5 million to 29 million episodes. For this reason, many brands and businesses are now creating and sharing their own podcast.

Podcast content marketing is the digital evolution of radio broadcasting. It is the process of creating audio files to connect, educate, and engage with the audience. Listeners can tap into these on-the-go content while having breakfast, on their way to work, or even while lying on their bed. It is a powerful way to communicate a range of ideas, information, products, and services. 

Social Media

Today, out of the 7 billion world population, 3.6 million are social media users. That is why in this digital age, there is nothing like social media content marketing when it comes to promoting products and services. The top 6 social media platforms for 2021 are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. Likewise, the best practices on social media content marketing today are partnering with influencers and KOLs plus harnessing the power of user-generated content (UGC). Partnering with KOLs and influencers allows brands to reach an established audience base. On the other hand, UGCs boost brand conversion through trusted sources – their happy customers. 

Videos

According to a video marketing agency Hong Kong, around 69% of consumers today prefer to watch a video than reading product descriptions to learn more about it. Through live streams and short-form video stories, brands and businesses can boost conversion, boost ROI, and build communities. Video content marketing can grab the attention of users more than catchy headlines. They can evoke the viewers’ emotions and influence their buying decisions. Video content marketing is also effective because of its versatility. They come in different forms like commercials, demos, explainers, how-to, unboxing, vlogs, and webinars.

Reference: https://blog.hubspot.com/marketing/content-marketing