Most brands and businesses go to Facebook and Instagram when building digital shops. Little do they know that Twitter is a great online marketing platform. According to a social media agency Hong Kong, the most discussed conversations on the platform are fashion, gaming, and music. These are all specific niches where the Twitter nation makes … Read moreTalking Shop on Twitter
Most people today search online – for answers to their questions and solutions to their problems. As brands and businesses target different audiences, they need a website to capture all these prospects. According to a digital marketing speaker Hong Kong, one vital component of a website is the landing page. It focuses on converting website visitors … Read moreBest Practices on Landing Pages
A huge number of marketers today have seen the power of videos. In fact, a digital marketing speaker Hong Kong notes that 94% of brands and businesses agreed that videos boost better understanding of their products and services, leading to sales conversions. In 2021, a social media agency Hong Kong reports that 18% of brands … Read moreSteps to Create Engaging Videos
Pinterest is a visual discovery engine. Inners can upload images and photos to find ideas and inspiration on fashion, home, lifestyle, recipes, etc. A digital marketing speaker Hong Kong notes that Pinterest is the 4th most popular social media platform in the United States. With 442 million pinners worldwide, 2 billion searches are performed on … Read moreA Comparison of Pinterest Static Ads Versus Video Ads
Last April 2021, Apple updated iOS 14.5 and stirred social media platforms with the implementation of the IDFA. IDFA stands for Identifier for Advertisers. It requires the permission of a device user before allowing third-party data collection. A digital marketing speaker Hong Kong highlights that most social media platforms worry that 90% of users will opt out … Read moreBest Practices for Better Campaign Performance on Facebook
Lead generation is an important part of a digital marketing strategy. It helps drive traffic to a website and influence sales. According to a digital marketing speaker Hong Kong, the most common lead generation tactic is email marketing. Brands and businesses commonly send an email blast to update their clients and prospects with their latest … Read moreExpanding Reach Through Newsletter Advertising
A lot has changed in 2021 when it comes to digital marketing. According to a digital marketing speaker Hong Kong, modern technology allows social media network to enhance their features and tools rapidly. Even a social media agency Hong Kong notes that privacy policies and transparency demands have shaped these platforms into new directions. Below are the digital marketing … Read moreDigital Marketing Trends of 2022
People do not think about a search engine to use. When someone is searching for something, he or she simply Googles it. According to a digital marketing speaker Hong Kong, what makes Google unique is that it focuses on the relationship among websites. Other engines rank search terms on how often they appear in searches. … Read more9 Ways to Make Google and Visitors Love Your Website
Communities are the heart of Facebook today. Facebook groups and pages are the main features supporting Facebook communities. Both are useful assets for brands and businesses to connect to their audiences and grow. A social media agency Hong Kong highlights the importance of Facebook pages over groups. A Facebook Page is a brand’s digital identity … Read moreTips to Optimize Your Facebook Page in 2022
The winning approach to digital marketing today is relevance and speed. To achieve this, the best way is through content marketing. A digital marketing speaker Hong Kong, highlights that relevance is creating meaningful content. It conveys information that is useful to the audience. Literally, content marketing should provide solutions to the customers’ pain points. A … Read moreWays to Boost Your Content Marketing Strategy