Lead generation is an important part of a digital marketing strategy. It helps drive traffic to a website and influence sales. According to a digital marketing speaker Hong Kong, the most common lead generation tactic is email marketing. Brands and businesses commonly send an email blast to update their clients and prospects with their latest products and services.
A social media agency Hong Kong highlights that the best way to monetize email marketing is newsletter advertising. It yields effective targeting and higher engagements even to a video marketing agency Hong Kong. Below are some ways how brands and businesses can expand their reach through newsletter advertising.
WHAT IS NEWSLETTER ADVERTISING?
Newsletter Advertising means placing paid content in emails to get them in front of existing subscribers. They are delivered straight to the target audience inbox and often reach readers bypassing ad blockers.
There are two categories of newsletter advertisements – dedicated emails and sponsored emails. A dedicated email features an entire ad within the paid message. A sponsored email features a small ad next to the original email content. The main difference between the two categories is the price. A dedicated newsletter is more expensive than a sponsored newsletter.
BENEFITS OF NEWSLETTER ADVERTISING
Newsletters are a creative and fresh way to capture the audience’s attention. It also offers a lot of benefits for brands and businesses in both the short term and long term.
Newsletter advertising help brands and businesses reach new audiences.
Around 42.7% of users on the Internet used ad blockers. Ad blockers make it difficult for brands and businesses to promote their products and services to millions of online consumers. Newsletter advertising eliminates this issue. By making the ads of brands and businesses a part of trusted newsletters, they can go through inboxes of new audiences.
Newsletter advertising helps heightened engagement.
Newsletter readers are more engaged than email readers. In 2020, it recorded a $36 average return compared to $1.00 for email marketing. They’ve got a much stronger signal of engagement than just following an account or liking a page. Typically, they result in email signups and subscriptions.
Newsletter advertising is equipped with built-in targeting.
Newsletters often offer niche content. Many brands and businesses used them to run interest or topics campaigns. If you use dedicated email campaigns, newsletter advertising allows built-in targeting. It will display newsletters based on the audience’s demographics.
HOW TO EXPAND YOUR REACH THROUGH NEWSLETTER ADVERTISING
Create the right audience persona
Newsletter advertising often has a fresh set of audience you’ve never reached before. The key to successful newsletter advertisement is creating the right audience persona for your brand or business. See to it that the newsletter publisher or writer is relevant to your niche. Decide your target audience based on their demographics, age, education, gender, location, position, etc. Next, decide to target the audience best on their topics of interest.
Find the balance between dedicated and sponsored newsletters
It takes around 3 to 4 months before you can start funneling subscribers in your newsletter advertisements. This means that you need to have patience in creating valuable content to expand your reach. Find the balance between a dedicated and sponsored newsletter. Custom design sponsored campaigns to fit the publication style. They can very much appeal to the readers. Give a more engaging approach to a dedicated newsletter. Like social media posts, they should be eye-catching because they are newsletters that run in a single campaign.
Join a marketplace to launch your newsletter advertising strategy.
The best way to expand reach through newsletter advertising is to join a newsletter marketplace. It is the easiest and quickest way to advertise. In the marketplace, it is easy to design, request, and schedule multiple newsletter sponsorships in one place. You can also browse different newsletter partners to book your campaign. What is better you can transact directly on the marketplace and track results.