Tips to Optimize Your Facebook Page in 2022

Tips to Optimize Your Facebook Page in 2022

Communities are the heart of Facebook today. Facebook groups and pages are the main features supporting Facebook communities. Both are useful assets for brands and businesses to connect to their audiences and grow. 

A social media agency Hong Kong highlights the importance of Facebook pages over groups. A Facebook Page is a brand’s digital identity where they can put ads. While a Facebook Group is a support community to boost organic reach. 

When was the last time that you have updated your Facebook Page? You should consistently upgrade it to take full advantage of what the king of social media has to offer! Below are some tips to optimize your Facebook Page in 2022.

Customize Your Facebook Page to Get More Values

A digital marketing speaker Hong Kong notes that Facebook offers a ton of customization features for pages to get more value. Adding the right mix of functional features can optimize your Facebook Page in 2022. Brands and businesses can choose a page layout under the tabs and templates settings. Premade designs are available for different business services, non-profits, public figures, restaurants, venues, etc. 

After customizing your Facebook Page layout, you can then integrate several functions related to your brand or business. These include:

  • Appointment scheduling using third-party apps
  • eCommerce channel Integration
  • Food order 
  • Messaging and Messenger bots
  • Reservation 

According to a video marketing agency Hong Kong, Facebook also allows adding live videos to make your Facebook Page more engaging. Upload short videos highlighting the unique selling proposition of your brand or business.

Design Your Facebook Page for Content Delivery

Another tip to optimize your Facebook Page in 2022 is to design it for content delivery. First, batch your page content according to format. These may include announcements, business offerings, FAQs, how-tos, etc. After batching the content, you can now pin the most engaging or important posts on top of your Facebook Page. Pinned posts appear on top of the newsfeed of a Facebook Page. Followers and visitors of the page will most likely see them first before any post updates. They can boost engagement of a Facebook Page’s top-performing content.

Facebook Business Suite allows content scheduling either weeks or months in advance. Using your Facebook calendar, you can create and plan images, links, stories, and videos way ahead. You can also schedule cross-platform posting on Instagram. Such a function streamlines the content delivery workflow on your Facebook Page. It can be a great help to post consistently and optimize your Facebook Page. 

Improve Your Facebook Page for Community Engagement and Management

Facebook Pages also receive a ton of engagement. That is why it is very important to improve your Facebook Page for community engagement and management. The inbox features of a Facebook Business Suite tackle engagement efficiently and faster. Unifying your Facebook and Instagram inboxes allow brands and businesses to easily manage, reply and track conversations in one app.

Configuring chatbots for away messages, customized responses, FAQs, instant replies, etc. can offer customer support 24/7. They can optimize your Facebook Page in 2022 by setting appropriate expectations among page followers and visitors.

To introduce your brand or business among your page followers, post relevant content to stir engagement. Once your audiences engage with the post, set aside a few minutes each day to manage them. You can comment, like, or share any outstanding reaction or reply. It also gives you the chance to harness the power of UGC marketing.

Use the Selling Features of Your Facebook Page 

Conversion and revenue are two things that brands and businesses can boost using Facebook Pages. To optimize such goals, use the selling features of a Facebook Page. Link your digital Shops to these pages via the  Facebook Commerce Manager. Adding a product catalog on your Facebook Page can boost product discovery and reach. It allows increasing revenue and sales.

Gift cards are also one great selling feature of a Facebook Page. They can be converted as a Call-to-Action (CTA) button on top of the newsfeed of a Facebook Page. As such, you can encourage customers and followers to support your business.

Today, physical meet-ups have turned into online events. Flash sales, live shopping, and product launches are new ways to increase sales on Facebook Pages. Recently, Facebook also enabled paid online events. These can be another avenue for Facebook Pages to optimize engagement and monetize content. 

THE BOTTOM LINE

The abovementioned tips to optimize your Facebook Page in 2022 are just some examples of the Social Network’s updates. The king of social media has no shortage of options to promote a brand or business. But the main key to maximize engagement and exposure is consistently upgrading your Facebook Page. Don’t forget to set such an approach even beyond 2022. Keep an eye on what is new and experiment with it on your page!

Reference: https://www.socialmediaexaminer.com/facebook-page-optimization-tips-for-2022/

4 Facebook Video Ads Made Easy

Facebook Video Ads

There are two important things every business on Facebook needs to know. First, the platform has a global database of users who are willing to share their interests and preferences. As such, they make marketing more accurate. Second, Facebook users are crazy about video content. So, if you want to see a great return on investment, it is recommended to use video ads as part of your marketing strategy.

According to a digital marketing speaker Hong Kong, Facebook is the third most visited site in the world, next to Google and YouTube. But, when it comes to the most promising platform for video campaigns, Facebook ranks on top with YouTube and Instagram coming next. This may be the reason why 84% of video marketers use the king of social media as their main video channel. Around 47% of Facebook users watched video ads mainly on the platform. And 62% of those who watched Stories video on Facebook become more interested in a brand or product.

VIDEO ADS THAT WORK BEST ON FACEBOOK

Not all video ads work well on Facebook. Even though 71% of Facebook shoppers say that the video ads they see are relevant, a social media agency Hong Kong notes that some types of videos have better appeal over viewers. 

Facebook viewers prefer live video broadcasts 4x over recorded videos. They also watched square videos 35% more frequently than landscape ones. This is because square videos are the perfect video format for mobile device users. Yet, the best type of video ads that work best on Facebook, per a video marketing agency Hong Kong, are vertical videos. They are more visible by 13.8% than any other type of video feed. They also received 6 to 9 times more engagement. 

Shorter video ads appeal more to Facebook users. They have a shorter attention span due to a large number of posts in their news feeds. So, marketers should maximize showing a brand’s message within the first 3 seconds of a video ad. As much as possible, it is best to limit the length of video ads to 15 seconds. It is also recommended for brands and businesses to directly upload video ads on the Facebook app. Native videos on Facebook have 10x more reach than shared YouTube links on news feeds. They even get 478% more shares compared to other video platforms. 

Here are some more Facebook video statistics:

  • Facebook video ads cost 20x less than TV adverts but result in 2x more reach.
  • Text captions on videos boost viewing by 12%.
  • Videos containing numbers on their titles receive more views.
  • Videos optimized for mobile increased brand awareness by 67%.

4 FACEBOOK VIDEO ADS MADE EASY

Facebook users visited the platform primarily to connect with the world and not mainly to shop. This means that people hate to see ads on their news feeds. The key is to make your video ads appear as a native Facebook video instead of a commercial. Make the audience feel that the content is a normal Facebook post. Below are 4 Facebook video ads made easy.

Facebook Video Ads with Attention-Grabbing Headlines

Facebook video ads with attention-grabbing headlines get people to click into their content. The headline made them curious to embark on the journey of becoming a brand customer. The headline should deliver an authentic brand message, generate empathy, and spark emotions. If people read the headline, it should entice them by knowing what value they could get out of the video. Think of your video ads headline as a puzzle piece. If it is a semi-circle, people will not be looking for a square. This means that the headline should connect the value directly to the viewer, but viewers have to click to discover what it is completely. Some pro-tips to creating catchy headlines are using numbers and positive words like best, good, top, etc. Keep the headline short and sweet – not more than 7 words long.

Facebook Video Ads with Call to Action

Call to action (CTA) are clickable links leading users to conversions. This can be an app download, free trial, lead generation form, sharing a post, or subscription forms, etc. Videos with CTAs placed in the middle part have the highest conversion rate at 16.95%. As Facebook users prefer to watch shorter videos, putting CTAs in the middle part of their viewing experience is the right time for viewers to click these CTAs. 

Interview-Style Facebook Video Ads

An easy-to-create Facebook video ad that the audience will surely watch is an interview-style video. But this is not in the traditional interview setting. Instead, make the subject look away from the camera. Let it appear that he or she is talking to somebody else. As such, the video ads seem to feel less rehearsed and stilted – making it feel more authentic. Interview-style video ads are great for brand announcements coming from a company executive or an influencer testimonial about a product or service. As the video ads feel authoritative, they also feel like more organic content on Facebook.

Text-on-Screen Facebook Video Ads

Most Facebook videos today contain text overlays narrating the story over video clips. This is because 85% of Facebook videos are watched without sounds. People using Facebook visited the platform while at work, commuting, in coffee shops or public places, or traveling. Video sounds can distract other people that is why they muted their desktop and mobile devices. Video ads with text overlays can be very powerful in highlighting the message of a brand. The key is to design your content from a buyer persona. Make the video content appear that somebody else is telling how great your products and services are. To create an organic content effect, be creative in choosing the settings and theme like a casual talk at a bar, chit-chat with friends at a coffee shop, etc. 

Reference: https://www.socialmediaexaminer.com/facebook-video-ads-made-easy-5-ideas-to-boost-sales/