When was the last time that you updated your Facebook Page? Are you busy posting content that you forget refreshing your identity on Facebook? This is what most brands and businesses neglect. They focus on bidding for paid ads and neglect the power of organic reach. Out of 140 million businesses on Facebook, only 60 million have Facebook Pages. Today, Facebook focuses on enhancing community engagement. For brands and businesses, Facebook Groups and Pages are the perfect way to do this. A social media agency Hong Kong says that Facebook is still king. So, you have to optimize every aspect of your Facebook account to reach 2.85 billion people. If you decide to optimize a Facebook Business Page, here are some useful tips on how to do it.
Create Facebook Group Guides
Guides are folders for the most important information among Facebook Groups and Pages. These include training links and updates posted by admins of the group or page. To create a new guide, an admin needs to click the “More” link on top of the page and select “Guides.” Give your new Guide a name and description, then, you can start posting captions, content, images, links, and videos. Facebook posts published on Guides are more visible in a group or page feeds even if they look like a normal post. According to a digital marketing speaker Hong Kong, Facebook Group Guides are the perfect way to declutter and organize posts that admins will publish within the group or page. Previously, any post can be published without using guides and it goes the same today. But when Facebook rolled out the Guides tab among Facebook Groups and Pages, this made the admin’s posts rank on feeds.
Host Q & A Sessions Using Your Facebook Business Page
A question-and-answer (Q&A) session allows the audience to ask questions about relevant topics and the host answers them in return. Such types of sessions allow the host to give help or support to the audiences in real-time. Today, Facebook Pages can host a Q & A to interact with their communities. They can join groups and interact directly. To host a Q & A via a Facebook Page, you can create a new post and select “Host a Q & A.” You can add instructions and topics before scheduling the Q & A. Once the Q & A is published, you’ll receive notifications for every comment. Your initial reply to a comment will be paired with the questions and added as a separate card. Viewers of the Q & A can slide or swipe the cards to view them. A small label that reads as “Q & A” shows on the post for ongoing Q & A sessions. This label disappears once the host ends the session and it could be anytime. A video marketing agency Hong Kong suggested hosting a live Q & A broadcast on Facebook Pages. This trend boosts brand awareness and reach and builds loyalty among a brand’s followers. By quickly answering their questions or resolving their issues during a live stream, the audiences will feel appreciated and valued by a brand.
Update the Cover and Profile Photos on Your Facebook Business Page Regularly
When it comes to marketing a brand, brands can’t really ignore the power of Facebook Pages. They have long been trying to master perfecting the size of a Facebook Page’s cover and profile photo. They are also applying the best practices to descriptions about their business. When a user browses Facebook, the cover and profile photo are the first thing the user will see. As they say, first impressions last. If a brand is updating its cover and profile photo regularly, it will boost engagement among the page’s viewers. Today, the recommended size for a cover photo is 820 X 312 pixels. While the recommended size for a profile photo is 640 X 360 pixels. What is important is to test that the image is mobile-friendly. It is because a lot of Facebook users access the app through mobile devices. Needless to say, brands should not just focus on updating the images on their Facebook Pages. They should also be creative enough to add a relevant and timely description for SEO purposes. Putting a call-to-action on the description is also a smart way to boost brand awareness and conversion.
Update the Info Fields on Your Facebook Business Page
The new layout of a Facebook Page places an intro to allow businesses to put their basic information near the top of the page. These are the first pieces that a page visitor will see after the cover and profile photo. In general, the info fields summarize a brand’s “About Section.” While most of the info fields are optional, brands need to complete and update them. This is for discovery and SEO purposes. The more information you fill out, the higher your chance to rank up. In Facebook per se, this information makes a brand visible on the “Discover” feed based on the users’ online behaviors. If your info fields’ information is relevant to the posts they interact with or other pages they visited, your Facebook Page will likely show up.