Understanding How Google Search Work

Google Search

Like Facebook, Google started from a humble beginning – the garage. In 1995, Stanford students Larry Page and Sergey Brin partnered to build a search engine of links for the World Wide Web. They initially named it “Backrub.” It is a program that analyzes backlinks to understand the importance of a website. For two years, the duo worked on an advanced method of finding information over the Internet. 

In 1997, Larry felt that “Backrub” no longer fitted as the search engine’s name. So, he brainstormed with his officemates for a new name. Someone suggested the word “Googolplex.” Larry shortened the name to “googol,” the digit 1 followed by 100 zeros. By accident, the domain name became google.com, which Larry and Sergey agreed was even better.

A digital marketing speaker Hong Kong notes that since the creation of Google, the company is already worth $400 billion. The search engine has the largest index of websites globally. As such, it is the most valuable brand in the world. Google has evolved as more than just a search engine tool. Today, you can do the following using Google:

  • Chat with others
  • Do audio and video call 
  • Email
  • Navigate 
  • Read the news
  • Translate languages
  • Upload and watch videos

There is a lot more you can do in Google as it receives 5.6 billion searches daily. In this article, let us have an understanding of how Google Search works. 

Google’s Mission

Google aims to organize the world’s information and make it accessible and useful to everyone. It means that Google Search does not target SEO professionals. Instead, it focuses on providing the general public with a better search experience. As technology evolves, Google is dedicated to helping everyone find the right and up-to-date information they are looking for. 

For Google, search results should:

  • Deliver the most relevant and reliable information
  • Maximize access to information
  • Present information in the most useful way
  • Protect the privacy of users
  • Sell ads and nothing more

To maintain an ecosystem of fresh and useful information, Google also supports online creators. It helps people find both large and small businesses and publishers through free search listings. It also provides them with free tools to succeed. 

How Google Search Work

Google uses a robust system to present the most helpful information about your query or search. Thousands or millions of web content and pages might be a match every time you do a search. Here is how the system works.

Organize Information

Google knows that 15% of everyday searches are unique. These unique searches have never been seen before. To keep the information updated, Google adopts crawlers. Such software automatically visits public web pages and sites. Crawlers go from page to page to save content links on Google’s Search Index. Google Search Index takes note of the key signals on content that crawlers sent them. Being over 100,000,000 gigabytes in size, it saves all entries, keywords, and web pages. Google also enabled a search console to help creators better crawl their content. By following established and universal standards like robots.txt and sitemaps, the tool ensures the best possible results for users. Google never accepts payments to make a site crawl better than the others.

Rank Result

Google Search ranks results based on several factors. First, Google analyzes the keywords on your query, your language, and your location. Then, Google ranks results based on the content of pages and the expertise of the source. The search algorithm of Google is designed to sort hundreds of billions of web content and pages in a fraction of seconds. Based on the context, quality, meaning, relevance, and usability of content, Google will show up the information you need. Information today does not only exist on web pages. A social media agency Hong Kong highlights images, news, sports scores, videos, and other types of content. Google approaches every search uniquely. If a searcher is looking for direction, it shows a map. If a searcher is looking for weather updates, it shows the most up-to-the-minute forecast. 

Rigorous Testing

Google keeps conducting rigorous tests to see if people continuously find relevant and reliable results. Rigorous testing involves quality raters and extensive testing. Quality raters are the most experienced data scientists and engineers carefully reviewing the automated processes to ensure that they produce the great results that people expect. Because of innovation, the process of Google Search changes from time to time. But its goal remains the same – to improve the usefulness of the results among searchers. To date, Google has made around 600,000 experiments resulting in more than 4,500 search improvements. 

Spam Detection

Part of Google’s responsibility is to protect its searchers against spam content. Last year, Google detected around 40 billion spammy pages. Google Search invested in a system that detects deceptive and manipulative behaviors. Such an automated system can detect and keep a vast majority of spam out of the top search results. Content submitted for reconsideration is handled manually by a spam removal team. Once a manual action is taken, it will alert the creator to remedy the issue. 

To promote safe browsing, Google Play Protect scans 100 billion apps and 4 billion devices. It promotes a safer way to search by allowing users to control what data to save on an account. Anytime a user searches on Google, they can browse, view, or watch the content. At the same time, they can delete the content as preferred. 

Reference: https://www.google.com/intl/en_au/search/howsearchworks/