To meme or not to meme? That is the question. Last 2020, many social media users turned to memes for comic relief and entertainment. To keep up with the trend, most digital marketers used memetic content to promote brands, products, and services. For a digital marketing speaker Hong Kong, memes are built to go viral. Yet, only the best memes do. They should be funny, relevant, and timely. They must also focus on the pop culture of a target market.
Meme marketing can help brands and businesses boost awareness and engagement. As they appeal to the emotional level of the audiences, they make brands and businesses appear more authentic and humane. Yet meme marketing is also challenging. First, memes move so fast that marketers have to keep up quickly. Second, humor is also tricky so, they must be careful in offending customers. Last, marketers should interpret them carefully so as not to use them inappropriately.
Now, let’s talk about meme marketing more!
WHAT IS MEME MARKETING?
The term “meme” comes from the Greek word “mimema,” which means “imitated.” So, its literal definition is cultural information that can spread via imitation. Over the Internet, memes are viral images embellished with text. The text can be a catchphrase, concept, or joke taken from some aspects of pop culture, movies, or TV. In 1976, Richard Dawkins, a British author & biologist, coined the word meme as a pop culture that can spread as fast as genes multiply.
Meme marketing is the practice of creating appealing, engaging, and fast-spreading content or news to promote a brand, product, or service. It uses social media and word-of-mouth to fulfill marketing goals. According to a social media agency Hong Kong, memes are the native language of social media users. That is how they communicate new attitudes and ideas. Meme-jacking has become increasingly popular in marketing because they are excellent ways to share refreshing content that can go viral.
Meme marketing grew as a concept in the middle part of the 1990s. They started as short clips that people shared in Usenet forums, an online global discussion system. According to a video marketing agency Hong Kong, when YouTube was launched in 2005, video memes became very popular. The first meme to go viral on the Internet was Dancing Baby Cha-Cha-Cha. It was also the first meme used for marketing to showcase the features of CGI’s Kinetix Character Studio. Soon, big brands like Apple, Barkbox, McDonald’s, and Ruffles used meme marketing to promote their brands.
HOW DO BRANDS AND BUSINESSES USE MEME MARKETING?
Meme marketing breathes a new life in digital and social media marketing. Being highly visuals, they are a great tool to piggybank on a viral concept. There is no such thing as plagiarism when it comes to meme marketing. Brands and businesses can capitalize on trending memes by customizing them using images or videos to engage their target audiences. Today, meme marketing gets easier using animation and image editing tools. They allow the creation of memes as animated GIFs, quote images, and video clips.
- Memes in Blog Posts. Content writers used memes in their blog posts to make easy-to-digest marketing content. Memes can also boost SEO rankings. Instead of plain images, memes make a blog post more engaging and interesting. The text captions of memes allow readers to better understand a content writer’s point. They can also be used as call-to-actions (CTAs). When it comes to improving SEO ranking, memes are fresh and trending content. That is why Google and other search engine love them. Most of the time, memes relate to relevant keywords that most online users are searching for.
- Memes in Email Marketing. Email marketing is another great place to use memes. They are visual attractions in small file sizes. Using memes increase an email’s click-through rate by 26% and its revenue by 12%. A majority of audiences using email find memes interesting as they break the concept of boring text messages. Brands and businesses can use memes in email marketing to announce an upcoming event, promote a sale, or special offers.
- Memes in Social Media Marketing. Today, there are 4.48 billion social media users worldwide. Most of them go to social media to find fun, ideas, and inspiration. Memes are the perfect way to create them. That is why brands and businesses use memes as a part of their social media marketing strategies. First, memes help brands and businesses relate to the younger generation which covers a majority of social media users. Through funny and unique memes, younger followers can genuinely understand the perspective of an ad or campaign. Second, memes are on point and straightforward. They give a clear marketing message that online users can relate to. They foster meaningful connections and increase engagement among the followers of social media pages.
THE BOTTOM LINE
Meme marketing is an exciting and fun way to boost engagement and revenue via blogs, emails, and social media. They are easy to create with a lot of innovative tools available online. The biggest bottleneck is finding trends that are relevant to a brand. But it may also be smart to create original memes to succeed in your marketing campaigns!