Talking Shop on Twitter

Talking Shop on Twitter

Most brands and businesses go to Facebook and Instagram when building digital shops. Little do they know that Twitter is a great online marketing platform. According to a social media agency Hong Kong, the most discussed conversations on the platform are fashion, gaming, and music. These are all specific niches where the Twitter nation makes purchases. So, now we are talking shop on Twitter.

A digital marketing speaker Hong Kong highlights that talking shop on Twitter is currently a rising trend. Men are tweeting more often about a past purchase they have made. Even a video marketing agency Hong Kong notes that there is a lot of value that brands and businesses can get from Twitter data. Twitter is where shoppers connect and get real-life and real-time information and recommendations. They flex their new purchases, look for advice, and seek digital shops within the Twitter community.

TWITTER CONVERSATIONS LEAD TO ACTUAL PURCHASES

More than 76% of Twitter conversations result in product purchases. Most members of the Twitter nation go to the platform for information and inspiration. From everyday things to big items, they started with their Twitter timelines to hit the checkout line.

TWITTER KEY EVENTS RESULT IN EXCITEMENT PEAKS LEADING TO PURCHASES

The Twitter nation has its shopping moments circled in a calendar. The biggest rush happened before every year ends. It is during the Christmas season. But holidays and seasons like back-to-school, Labor Day, Valentine’s Day, Father’s Day, and Mother’s Day ranked in tweet volume.

TWITTER SHAPES THE SHOPPING WORLD

Talking shop on Twitter happens all year long. It is a good place for brands and businesses to connect with shoppers. It is because, on Twitter, it is always time to shop for its diverse community of users.

TWITTER USERS ARE TWEETING NON-STOP ABOUT WHAT THEY WANT TO BUY

The distinct world of Twitter helps shoppers find value for their money. As they tweet about what they want to buy and ask for recommendations, they get instant information at any stage of the buyer’s journey. The top 5 mentioned topics in “want to buy” convos are:

  • Fashion
  • Gaming
  • Music
  • Retail
  • Home & Family

VALUES STILL MATTER WHEN TALKING SHOP ON TWITTER

According to trending keywords, the Twitter nation become increasingly price-conscious. In fact, the trending keywords in retail brands conversations are:

  • Inflation at +650%
  • Coupons at +107%
  • Prices at +44%
  • Value at +42%

Reference: https://marketing.twitter.com/en/insights/twitter-conversation-report-retail-and-shopping-2022