Communities are the heart of Facebook today. Facebook groups and pages are the main features supporting Facebook communities. Both are useful assets for brands and businesses to connect to their audiences and grow.
A social media agency Hong Kong highlights the importance of Facebook pages over groups. A Facebook Page is a brand’s digital identity where they can put ads. While a Facebook Group is a support community to boost organic reach.
When was the last time that you have updated your Facebook Page? You should consistently upgrade it to take full advantage of what the king of social media has to offer! Below are some tips to optimize your Facebook Page in 2022.
Customize Your Facebook Page to Get More Values
A digital marketing speaker Hong Kong notes that Facebook offers a ton of customization features for pages to get more value. Adding the right mix of functional features can optimize your Facebook Page in 2022. Brands and businesses can choose a page layout under the tabs and templates settings. Premade designs are available for different business services, non-profits, public figures, restaurants, venues, etc.
After customizing your Facebook Page layout, you can then integrate several functions related to your brand or business. These include:
- Appointment scheduling using third-party apps
- eCommerce channel Integration
- Food order
- Messaging and Messenger bots
According to a video marketing agency Hong Kong, Facebook also allows adding live videos to make your Facebook Page more engaging. Upload short videos highlighting the unique selling proposition of your brand or business.
Design Your Facebook Page for Content Delivery
Another tip to optimize your Facebook Page in 2022 is to design it for content delivery. First, batch your page content according to format. These may include announcements, business offerings, FAQs, how-tos, etc. After batching the content, you can now pin the most engaging or important posts on top of your Facebook Page. Pinned posts appear on top of the newsfeed of a Facebook Page. Followers and visitors of the page will most likely see them first before any post updates. They can boost engagement of a Facebook Page’s top-performing content.
Facebook Business Suite allows content scheduling either weeks or months in advance. Using your Facebook calendar, you can create and plan images, links, stories, and videos way ahead. You can also schedule cross-platform posting on Instagram. Such a function streamlines the content delivery workflow on your Facebook Page. It can be a great help to post consistently and optimize your Facebook Page.
Improve Your Facebook Page for Community Engagement and Management
Facebook Pages also receive a ton of engagement. That is why it is very important to improve your Facebook Page for community engagement and management. The inbox features of a Facebook Business Suite tackle engagement efficiently and faster. Unifying your Facebook and Instagram inboxes allow brands and businesses to easily manage, reply and track conversations in one app.
Configuring chatbots for away messages, customized responses, FAQs, instant replies, etc. can offer customer support 24/7. They can optimize your Facebook Page in 2022 by setting appropriate expectations among page followers and visitors.
To introduce your brand or business among your page followers, post relevant content to stir engagement. Once your audiences engage with the post, set aside a few minutes each day to manage them. You can comment, like, or share any outstanding reaction or reply. It also gives you the chance to harness the power of UGC marketing.
Use the Selling Features of Your Facebook Page
Conversion and revenue are two things that brands and businesses can boost using Facebook Pages. To optimize such goals, use the selling features of a Facebook Page. Link your digital Shops to these pages via the Facebook Commerce Manager. Adding a product catalog on your Facebook Page can boost product discovery and reach. It allows increasing revenue and sales.
Gift cards are also one great selling feature of a Facebook Page. They can be converted as a Call-to-Action (CTA) button on top of the newsfeed of a Facebook Page. As such, you can encourage customers and followers to support your business.
Today, physical meet-ups have turned into online events. Flash sales, live shopping, and product launches are new ways to increase sales on Facebook Pages. Recently, Facebook also enabled paid online events. These can be another avenue for Facebook Pages to optimize engagement and monetize content.
THE BOTTOM LINE
The abovementioned tips to optimize your Facebook Page in 2022 are just some examples of the Social Network’s updates. The king of social media has no shortage of options to promote a brand or business. But the main key to maximize engagement and exposure is consistently upgrading your Facebook Page. Don’t forget to set such an approach even beyond 2022. Keep an eye on what is new and experiment with it on your page!